We are Emakina, the User Agency. It’s our mission to help your business evolve, with the user squarely in the centre. Knowing this, it won’t come as a big surprise that we’ve taken the strategy & advisory pillar in our service offering to the next level of user-centricity. How? By adding a brand new Digital eXperience Design (DXD) team! Sure, but what is DXD? DXD is short for Digital eXperience Design. It means exactly what is says: designing […]
Emakina’s directors have played a major part in the group’s success and lead the way, driving innovation and the creation of rich user experiences. A fine example is Łukasz Taranta, Managing Director of Emakina.PL. He joined Emakina as COO in Poznan, and is now the MD of Emakina’s team in Poland. His style and attitude […]
Emakina Group has rapidly grown in recent years, as a trusted digital partner of major organisations. This is in part thanks to exceptional directors leading the way, like Souphien Akhrif, Founder and MD of Cloudworks, the agile and innovative cloud consulting operating in the GCC region.
Souphien sees IT as an accelerator. Rather than selling, he chooses to help, boosting his clients’ ROI. But who is the man behind the bright personality, ambition, leadership skills and humility we see on a daily basis? Let’s sneak a peek inside his head with Emakina’s Digital Proust Questionnaire, our version of the parlor game popularised by French author Marcel Proust.
Emakina recently welcomed yet another top talent to the team, Priya Sonn, as Director Global Strategic Alliances. Forbes named her a ‘Woman to watch in Business’. But who is she, besides an internationally recognized young leader in partner marketing, with an agile assertive nature? Let’s sneak a peek inside her head with Emakina’s Digital Proust Questionnaire, our version for the digital age of the famous parlor questions game, popularized by French author Marcel Proust.
Choosing the right B2B commerce platform for your businesses is a critical step of your digital journey. Ultimately, the solution you follow enables achieving objectives and fully implementing your business strategies. Here are the 4 key pointers to take into account: 1. What is my strategy and primary goal? Strategy comes first. Particularly in a […]
Congratulations to Emakina and premium Italian beer brand Peroni for winning the prestigious CUBE ‘Le meilleur du Web’ Award for their inspiring influencer campaign.
‘La Passegiata’ combined an original event with the support of top influencers, boosting awareness in the Swiss market for Peroni, and bringing life to its communication platform.
Peroni scored on all key parameters with this feel-good initiative, re-positioning as a premium lifestyle brand, and generating strong commitment.
Emakina Group has rapidly grown in recent years, as a trusted digital partner of major organisations. This is in part thanks to exceptional directors leading the way. A fine example is Mark Kaslatter, Managing Director of Emakina CEE. He teams up with Rainer Friedl at the helm of Emakina in Austria since 2019. His key […]
PC’s marked the first great technology wave that changed our lives forever. Smartphones marked the second one and AR/VR seems very promising in creating a new wave on their own. It brings the world of human-centered computing closer and combines real and virtual to explore all the new ways in which human experiences and lives […]
The COVID-19 pandemic has dramatically accelerated the digital transformation of our societies. Remote work and schooling have led to an explosion in tablet and laptop sales, and consumers have strengthened their digital umbilical cord by adapting internet and mobile subscriptions to their voracious data consumption. This creates an opportunity for brands to upgrade their user experience. Now’s the time to convince latecomers to urgently open online boutiques. Many shopping centres and retailers are still looking for a place under the digital sun. And yet, there are now more solutions than ever…
One of the main benefits coming out of the 2020 annus horribilis is technology’s impact on the future of office work. Remote working could just become the norm in sectors where it is feasible. In 2019, 22% of Belgian workers were already regularly working remotely (compared to 5% in the EU). These numbers will certainly rise drastically in the (very near) future. Giants of the web, with Facebook in the lead, seem confident that tomorrow’s office will be virtual.
Emakina @ Seamless Middle East 2020 “design thinking allows businesses to perfectly balance what the customer needs with what is technologically feasible and economically viable” Just when everybody was adapting to the new “normal”, running their businesses remotely from behind computer screens – physical conference events start popping up again. In these hard times, such […]
E-commerce is already shaping the future of B2B businesses. There has been an unprecedented expansion on B2B e-commerce platforms, especially after COVID-19. Based on a research published by McKinsey & Company “A post–COVID-19 commercial- recovery strategy for B2B companies; July 2020(1),”: Digital interactions are two times more important to B2B customers now than they were before […]
According to Forrester Research report (1), the B2B e-commerce industry is expected to reach $1.8 trillion by 2023, and accounts for 17% of total B2B sales. Seizing such an opportunity has never been more timely. This blog post explores the evolving B2B buying behavior, some challenges B2B companies face and the reasons on why you […]