Blog

How e-Commerce Will Empower Your B2B Business

E-commerce is already shaping the future of B2B businesses. There has been an unprecedented expansion on B2B e-commerce platforms, especially after COVID-19. Based on a research published by McKinsey & Company “A post–COVID-19 commercial- recovery strategy for B2B companies; July 2020(1),”: Digital interactions are two times more important to B2B customers now than they were before […]
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Why You Really Need a B2B e-Commerce Platform?

According to Forrester Research report (1), the B2B e-commerce industry is expected to reach $1.8 trillion by 2023, and accounts for 17% of total B2B sales. Seizing such an opportunity has never been more timely. This blog post explores the evolving B2B buying behavior, some challenges B2B companies face and the reasons on why you […]
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Brian Solis in Emakina Webinar: in these dark times, be the light

Digital anthropologist and global thought leader Brian Solis shared his ideas with us on moving forward in these extraordinary Covid-19 times, in an exclusive Emakina webinar on 23 June 2020.
The novel economy offers a rare opportunity to identify problems of the old normal and rebuild as a digital-first business. More resilient, relevant and in harmony with the times.
In his award-winning book ‘Lifescale’, Brian Solis invites us to join him on a journey of self-discovery and growth. Now more than ever, his message is important. So, the 8-time bestselling author shared his thoughts on how to find back our balance and master our destinies. People could work less, be more creative, engaged, happy and healthy. This takes a mindful program.
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Covid-19? Kentico DXP can be the right medicine for companies, says Emakina’s Petar Kozjak (follow his seminar!)

On 14 May Emakina’s Petar Kozjak will host a seminar on Kentico DXP.“For many companies, the time is right to relaunch and boost their business after the corona episode. Kentico could be the right key to do it successfully,” he says. Let’s see what drives the MD of Emakina.HR. And what makes Kentico such good […]
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2010-2019: ten years of tech innovations

Since the turn of the century, technological advances have multiplied exponentially from year to year. So, as we head into 2020, let’s stop for a moment to measure how far we’ve come since 2010 in terms of technology. Here is a selection of 10 inventions that have changed our lives, both on a personal and professional level.
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4 Key Questions to Ask When Selecting Your B2B e-Commerce Platform

Choosing the right B2B commerce platform for your businesses is a critical step of your digital journey. Ultimately, the solution you follow enables achieving objectives and fully implementing your business strategies. Here are the 4 key pointers to take into account: 1. What is my strategy and primary goal? Strategy comes first. Particularly in a […]
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Extra Q&A Session with Brian Solis

Brian Solis came back to answer a few extra questions about the future of business in a post-Covid world. How can innovation boost businesses through this crisis? The business world is being changed and companies must already adapt to the upcoming post-COVID19 world.
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Interview with Mark Kaslatter and Rainer Friedl: Emakina offers all solutions from a single source

Georg Sander collected some interesting insights for Medianet on how Emakina combines creativity and technology with little known approaches in Austria with their ‘Empower your Relations’ approach and mindset. Companies looking to improve their digital marketing should talk to Emakina: the team has developed services and solutions for all steps in the customer journey. They all come from one source and are based on the most innovative technologies.

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Quick start, with Kentico DXP

More than ever, marketers need to be extra careful about keeping budgets in check. Yet at the same time, experts across the globe warn that businesses have to look forward today and enhance their digital marketing efforts. You have to become more performant online, share content, engage with your stakeholders, and build relationships with your key audiences. It’s simply necessary to survive and thrive. join a fast onboarding for one of the best CMS tools on the market today.
Register for Emakina’s free Kentico DXP seminar on 14 May.
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Catch The Marketing Soundwave: From Noise To Voice

Voice is becoming a reality on the same level as social, mobile and web. This means it is necessary for marketers to jump in now. Smart speakers and voice apps keep gaining ground. 60% of smartphone users have tried voice search at least once in the past 12 months. And 55% of teenagers use voice search every day. The consumers in the US and China are leading the way, with the UK and other European markets following.

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You’ll be wearing the true AR glasses sooner than you think

PC’s marked the first great technology wave that changed our lives forever. Smartphones marked the second one and AR/VR seems very promising in creating a new wave on their own. It brings the world of human-centered computing closer and combines real and virtual to explore all the new ways in which human experiences and lives […]
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Happy Social Media Day!

Intro June 30 is the date we celebrate a phenomenon that has unquestionably changed our lives – social media. Whether you view social media as a positive or negative force, its impact on society since the late 1990s is indisputable. It has made an indelible mark on how we interact, communicate and share information with […]
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Brice Le Blévennec: Covid-19 highlights the value of a strong corporate culture

The corona crisis is an eye opener for many companies. The main lesson: you need a strong corporate culture to withstand sudden disruption of all procedures.
Emakina Group CEO Brice Le Blévennec was one of 70 business leaders asked by Libre ECO what lessons companies can learn from the Covid-19 pandemic. And how they will continue after this strange period comes to a close…
Some managers talked about the importance of digital technology, e-commerce, or digital transformation. Brice focused on the value of a strong corporate culture.

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How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
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Salesforce Certification Sprint: Graduation Day at Emakina

Emakina’s 2020 Marketing Automation roadmap kicked off today with a Salesforce Certification sprint: 13 Emakinians just graduated as Marketing Cloud Email Specialist, Marketing Cloud Consultant, and Marketing Cloud Developer. Marketing Automation is a key element for adding value to and boosting the growth of our clients’ business, and this wave of certifications will further strengthen Emakina’s expertise in the matter.

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