Blog

Emakina wins Best Influencer Campaign Award – Le Meilleur du Web

Congratulations to Emakina and premium Italian beer brand Peroni for winning the prestigious CUBE ‘Le meilleur du Web’ Award for their inspiring influencer campaign.
‘La Passegiata’ combined an original event with the support of top influencers, boosting awareness in the Swiss market for Peroni, and bringing life to its communication platform.
Peroni scored on all key parameters with this feel-good initiative, re-positioning as a premium lifestyle brand, and generating strong commitment.

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Mark Kaslatter’s Digital Proust Questionnaire

Emakina Group has rapidly grown in recent years, as a trusted digital partner of major organisations. This is in part thanks to exceptional directors leading the way. A fine example is Mark Kaslatter, Managing Director of Emakina CEE. He teams up with Rainer Friedl at the helm of Emakina in Austria since 2019. His key […]
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You’ll be wearing the true AR glasses sooner than you think

PC’s marked the first great technology wave that changed our lives forever. Smartphones marked the second one and AR/VR seems very promising in creating a new wave on their own. It brings the world of human-centered computing closer and combines real and virtual to explore all the new ways in which human experiences and lives […]
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Happy Social Media Day!

Intro June 30 is the date we celebrate a phenomenon that has unquestionably changed our lives – social media. Whether you view social media as a positive or negative force, its impact on society since the late 1990s is indisputable. It has made an indelible mark on how we interact, communicate and share information with […]
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Brice Le Blévennec: Covid-19 highlights the value of a strong corporate culture

The corona crisis is an eye opener for many companies. The main lesson: you need a strong corporate culture to withstand sudden disruption of all procedures.
Emakina Group CEO Brice Le Blévennec was one of 70 business leaders asked by Libre ECO what lessons companies can learn from the Covid-19 pandemic. And how they will continue after this strange period comes to a close…
Some managers talked about the importance of digital technology, e-commerce, or digital transformation. Brice focused on the value of a strong corporate culture.

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Seamless 2020 – The Role of Technology in Building a Digital Business. Master or Slave?

Emakina @ Seamless Middle East 2020 “design thinking allows businesses to perfectly balance what the customer needs with what is technologically feasible and economically viable” Just when everybody was adapting to the new “normal”, running their businesses remotely from behind computer screens – physical conference events start popping up again. In these hard times, such […]
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How e-Commerce Will Empower Your B2B Business

E-commerce is already shaping the future of B2B businesses. There has been an unprecedented expansion on B2B e-commerce platforms, especially after COVID-19. Based on a research published by McKinsey & Company “A post–COVID-19 commercial- recovery strategy for B2B companies; July 2020(1),”: Digital interactions are two times more important to B2B customers now than they were before […]
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Why You Really Need a B2B e-Commerce Platform?

According to Forrester Research report (1), the B2B e-commerce industry is expected to reach $1.8 trillion by 2023, and accounts for 17% of total B2B sales. Seizing such an opportunity has never been more timely. This blog post explores the evolving B2B buying behavior, some challenges B2B companies face and the reasons on why you […]
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Brian Solis in Emakina Webinar: in these dark times, be the light

Digital anthropologist and global thought leader Brian Solis shared his ideas with us on moving forward in these extraordinary Covid-19 times, in an exclusive Emakina webinar on 23 June 2020.
The novel economy offers a rare opportunity to identify problems of the old normal and rebuild as a digital-first business. More resilient, relevant and in harmony with the times.
In his award-winning book ‘Lifescale’, Brian Solis invites us to join him on a journey of self-discovery and growth. Now more than ever, his message is important. So, the 8-time bestselling author shared his thoughts on how to find back our balance and master our destinies. People could work less, be more creative, engaged, happy and healthy. This takes a mindful program.
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Covid-19? Kentico DXP can be the right medicine for companies, says Emakina’s Petar Kozjak (follow his seminar!)

On 14 May Emakina’s Petar Kozjak will host a seminar on Kentico DXP.“For many companies, the time is right to relaunch and boost their business after the corona episode. Kentico could be the right key to do it successfully,” he says. Let’s see what drives the MD of Emakina.HR. And what makes Kentico such good […]
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Priya Sonn’s Digital Proust Questionnaire

Emakina recently welcomed yet another top talent to the team, Priya Sonn, as Director Global Strategic Alliances. Forbes named her a ‘Woman to watch in Business’. But who is she, besides an internationally recognized young leader in partner marketing, with an agile assertive nature? Let’s sneak a peek inside her head with Emakina’s Digital Proust Questionnaire, our version for the digital age of the famous parlor questions game, popularized by French author Marcel Proust.

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4 Key Questions to Ask When Selecting Your B2B e-Commerce Platform

Choosing the right B2B commerce platform for your businesses is a critical step of your digital journey. Ultimately, the solution you follow enables achieving objectives and fully implementing your business strategies. Here are the 4 key pointers to take into account: 1. What is my strategy and primary goal? Strategy comes first. Particularly in a […]
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Extra Q&A Session with Brian Solis

Brian Solis came back to answer a few extra questions about the future of business in a post-Covid world. How can innovation boost businesses through this crisis? The business world is being changed and companies must already adapt to the upcoming post-COVID19 world.
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Interview with Mark Kaslatter and Rainer Friedl: Emakina offers all solutions from a single source

Georg Sander collected some interesting insights for Medianet on how Emakina combines creativity and technology with little known approaches in Austria with their ‘Empower your Relations’ approach and mindset. Companies looking to improve their digital marketing should talk to Emakina: the team has developed services and solutions for all steps in the customer journey. They all come from one source and are based on the most innovative technologies.

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Quick start, with Kentico DXP

More than ever, marketers need to be extra careful about keeping budgets in check. Yet at the same time, experts across the globe warn that businesses have to look forward today and enhance their digital marketing efforts. You have to become more performant online, share content, engage with your stakeholders, and build relationships with your key audiences. It’s simply necessary to survive and thrive. join a fast onboarding for one of the best CMS tools on the market today.
Register for Emakina’s free Kentico DXP seminar on 14 May.
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