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Blog

What is ‘Jobs To Be Done’ – and should you apply it?

In the world of Experience Design (XD), Jobs To Be Done is becoming a popular topic. XD strategists promote it as a helpful tool to guide businesses to answer and identify their consumers’ needs. But what is Jobs To Be Done (JTBD) precisely, and how is it useful?   The theory behind JTBD  Every day you encounter a job that needs to be done. It can be big or small, from brushing your […]
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Online marketplaces in a post-covid world

Last year, as lockdowns became the new normal, and consumers were forced to shop online out of necessity, businesses were forced to rapidly change their strategies to digital. Online marketplaces appear to be the biggest beneficiary of this “new normal” as consumers start to replace their regular trips to the stores with browsing shops online. […]
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Microsoft: empowering developers since 1975

Microsoft has been hard at work to make developers’ lives easier. Satya Nadella and his teams have set themselves the goal of bringing devs new tools and features for a better work life. Because as they say at Microsoft: developers are deeply involved in shaping our history and our future. Developers are shaping the world […]
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TikTok tactics: The social media the world can’t stop watching

If we were to say years ago, that you’d be able to post a single video on a social media platform, and without any followers at first, gain 1 million views and 1000 followers, it’d probably earn us a good laugh. TikTok took social media by storm. It attracted ordinary people, gave them exposure, and […]
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NFTs from an Artist’s Perspective: the end of art as we know it?

Steve Munro shares his experience with NFTs.
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5 ways loyalty programs help to build a brand-loving community

Loyalty programs: we all know and use them in our daily life for regular purchases. They usually know us pretty well and for a good reason: they are built to understand our needs and wants and offer us the best experience possible in our customer journey with a brand. That’s why they are particularly accurate […]
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Up to the next level with gamification

Everyone loves a good game. Why wouldn’t you?! It’s rewarding and good for your self-esteem to vanquish a final foe or win 100% of the trophies in your favourite Role Playing Game. But gaming also lets us cool off, learn and discover, with new worlds quite literally at our fingertips. Brands know this all too […]
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RE & QA – the love story behind every successful project

Requirement engineering (RE) and quality assurance (QA) are critical components to ensure product quality. They exist so that all requirements are meeting the client’s wishes. But what is the exact role of requirement engineers and quality assurance testers? And why are they so important in the development of new tools and features? Requirement engineering: turning […]
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Post-COVID working: back to the office, work-from-home or hybrid?

Mark Kaslatter shares his thoughts on returning to the office. Back to the office, work-from-home or hybrid? Discover more in this complete interview.

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Apple WWDC: Reshaping privacy

Apple Worldwide Developers Conference (WWDC) strikes again with exciting new announcements. Tim Cook kicked things off in front of a frenzied crowd of memojis, then gave the floor to Apple Managers who rolled out the red carpet to mind blowing announcements. Among the new functionalities and updates on iPhone, iPad, MacOS and Apple Watch, we […]
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Esports, the new sponsorship El Dorado?

In November 2019, Paris played host to the World Championship Final of the popular online game, League of Legends. The event was broadcast in 16 languages on around 20 platforms and attracted no less than 44 million spectators. Among young people, the popularity of these esport tournaments easily rivals that of the Olympic Games – […]
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How to do bias-free UX research for your business

Regardless of your occupation, you spend approximately 9.3 hours per week gathering information. Hours add up with all the searches you do outside of work, such as finding that recipe you want to make, daily news and new workouts to try. You’ll even go so far as to search for those topics amongst different sources – just […]
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How to design kick-ass pages and products by simply asking some questions

Every company wants to design digital solutions with a rich UX. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems in our day-to-day life.   Digital solutions […]
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The Reference’s Isabel Donvil: ‘The most important question is how to stay relevant’

Isabel Donvil recently accepted to lead digital agency the Reference as its sole MD. The innovative Emakina Group agency with offices in Ghent, Antwerp and New York is looking confidently to the future, journalist Myrte De Decker discovered when interviewing Isabel. Here are some extracts of the original article (in Dutch) in Belgium’s leading business […]
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NFTs 101 : Talking crypto, minting and early adopters

NFTs or non-fungible tokens are suddenly everywhere. Everyone’s trying to get their heads around this new phenomenon. Because why would people spend millions of dollars on ‘digital collectibles’ that can often be viewed for free ? From breeding NFT cats on CryptoKitties to racing with NFT horses on ZED.RUN to trading artwork on NFT marketplaces – the world has found […]
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