Blog

Does work have a future?

“Workers of the world…” Will this classic opening of Marxist-inspired political discourses soon be obsolete? Whatever the politics, the facts are there: rampant robotisation and advances in artificial intelligence have already begun to shake up the way we think about work. It won’t be long before this transformation will have progressed so far that the need to fundamentally reinvent our relationship to employment will be inevitable. So what is the future of work? Let’s start by asking ourselves if “work” has a future at all…

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Is Facebook’s new cryptocurrency Libra good news?

On June 18th, Facebook announced the creation of Libra, the cryptocurrency sponsored by the social networking giant. Along with the announcement came plenty of promises, such as offering everyone – including the least developed countries – access to the financial system. Is this a pipe dream or is it possible? As things stand, it’s hard not to be cynical about Mark Zuckerberg’s holier-than-thou pledges. So far, Facebook hasn’t shown much sincerity or transparency in how it operates. Meanwhile, financial experts are concerned that there are numerous technical and political risks associated with any failures. So let’s take stock.
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Dad’s banks challenged by neo-banks

Digital competitors are emerging in the financial sector with mobile apps attracting users. While we are not about to see Dad’s generation of banks collapse, it is in their best interests to learn what appeals to users most about these new digital banks and their efficient and creative apps.
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Tim Wolfs Returns to Emakina.BE as New Co-MD

Emakina warmly welcomes back Tim Wolfs to its Brussels team. As an experienced interactive marketing expert, he will boost the user agency’s sales and management team. With his return, Emakina further confirms its ambition to build solid bridges between its clients and their end users, the real battleground of today’s economy.
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When Science Catches up with Sci-Fi

They say the art of writing is to make readers think, as well as entertaining them. Sci-fi authors go even further and inspire their fans to create. To the point where some fans opt for careers in STEM fields (Science, Technology, Engineering and Mathematics) so they can turn their favourite authors’ inventions into reality.

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Strategic partnership with Fluent Commerce boosts retail convenience

Emakina Group has started a new exciting partnership, with leading order management platform Fluent Commerce. This move gives international retail clients of all agencies in Emakina Group integrated fast and highly flexible order delivery management on all major connected ecommerce platforms, allowing them to further grow their business and brand value.

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CaseDay19: celebrating excellence in building digital businesses

Emakina Group’s Caseday19 showed a mature organization uniting 19 offices, confident in serving top companies with high-end digital and marketing services across 3 continents. 24 cases were presented as part of a group award, honoring the almost 1,000 talents in the group executing about 2,000 projects each year.
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Karim Boutaour nominated as MD of digital agency Emakina.AE

International corporate executive Karim Boutaour has been appointed as Managing Director of digital agency Emakina.AE in Dubai. With the nomination of this respected strategist, Emakina Group (Alternext Brussels ALEMK) further confirms its ambition to become a leading e-commerce and web communication partner in the GCC region and beyond.
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Emakina and Bardahl win Best Kentico E-commerce Website of the Year Award

We are very enthusiastic of our successful collaboration with Bardahl and the top results it produces! Together we refined the leading lubricant brand’s identity, and brought it to life on their new high-performance website. And now first-rate all-in-one ASP.NET CMS Kentico awards this site with its prestigious E-commerce Website of the Year Award.

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Luxury Watches… What Makes People Tick?

Facebook’s Asher Rapkin shared some interesting ideas on luxury brands, social media and commerce at the Salon SIHH in Geneva earlier this year. You have to tell true stories, interact, leverage social media using the right ‘lingo’, and create overlapping communities. And then go from social to sales.

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Emakina’s Leon Jacobs: advertising ruined social media

Emakina’s Leon Jacobs says advertising is killing social media but can save it. And all of us. With the right design questions, brands can use social media channels to help wire together brains to improve the lives of people around the world.

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Emakina updates European Parliament’s AR info app for Station Europe

Visitors starting their tour of the European Parliament at the Station Europe information center are in for an augmented reality treat. With the brand-new tablet app – created from scratch by Emakina – they can discover the stories behind the buildings housing Europe’s democracy. The app is an upgrade of a previous version, using the […]
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How Alibaba and Mr. Porter sell luxury watches

The SIHH Salon International de la Haute Horlogerie in Geneva is the annual pow wow of exclusive watches. The dust of the event has long settled, but we take a moment to look back at some ideas Toby Bateman, MD of Luxury platform Mr. Porter and Terry von Bibra, GM Europe of Alibaba Group, shared […]
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Happy Silver Birthday, The Reference!

Emakina Group company The Reference celebrated its silver birthday. The digital agency is going strong, with teams in Ghent, Antwerp and New York proudly serving a growing customer base, driven by the baseline ‘It’s more than digital, it’s your business’.
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Facq and Emakina Reinvent Energy Efficiency Showroom Demos

Is it time to (re)design your bathroom? Planning to choose or adapt the heating for your home? Then it’s a smart plan to visit Belgian sanitation and heating expert Facq. Since the company’s launch in 1880 by Jean Facq, five generations sustain and develop the reputation of this strong family brand. Today it’s a household […]
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