Blog

Brice Le Blévennec: Covid-19 highlights the value of a strong corporate culture

The corona crisis is an eye opener for many companies. The main lesson: you need a strong corporate culture to withstand sudden disruption of all procedures.
Emakina Group CEO Brice Le Blévennec was one of 70 business leaders asked by Libre ECO what lessons companies can learn from the Covid-19 pandemic. And how they will continue after this strange period comes to a close…
Some managers talked about the importance of digital technology, e-commerce, or digital transformation. Brice focused on the value of a strong corporate culture.

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Emakina wins 13 Horizon Interactive Awards, 2 Best in Category

At the 18th Horizon Interactive Awards, one of the most prestigious competitions for interactive and creative media, Emakina was honored with no less that 13 awards. The website for football team Olympique de Marseille and the video campaign for SBAB bank won ‘Best in Category’, the highest distinction in the international competition. Gold award winners […]
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How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
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Catch The Marketing Soundwave: From Noise To Voice

Voice is becoming a reality on the same level as social, mobile and web. This means it is necessary for marketers to jump in now. Smart speakers and voice apps keep gaining ground. 60% of smartphone users have tried voice search at least once in the past 12 months. And 55% of teenagers use voice search every day. The consumers in the US and China are leading the way, with the UK and other European markets following.

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What happened at CREA Digital Day 2020

Every year, CREA Digital Day, co-organized with Emakina, gathers industry professionals, students, marketing experts, media specialists and communication enthusiasts in Geneva to celebrate creativity and technology. We attended the conference to offer you this summary of some of the fascinating presentations that unveiled current and future digital trends affecting our daily lives. Watch the full […]
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Covid-19? Kentico DXP can be the right medicine for companies, says Emakina’s Petar Kozjak (follow his seminar!)

On 14 May Emakina’s Petar Kozjak will host a seminar on Kentico DXP.“For many companies, the time is right to relaunch and boost their business after the corona episode. Kentico could be the right key to do it successfully,” he says. Let’s see what drives the MD of Emakina.HR. And what makes Kentico such good […]
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Emakina Group radio unites colleagues in confinement

During the last two weeks, Emakina Group team members around the world have been alleviating their homeworking-isolation by listening – and contributing – to Emakina Group’s very own radio station. This initiative was launched to connect the 1,000-strong team in this critical period and give them the opportunity to socialise, inspire and support each other, thanks to the good vibes shared on the group’s radio.
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2010-2019: ten years of tech innovations

Since the turn of the century, technological advances have multiplied exponentially from year to year. So, as we head into 2020, let’s stop for a moment to measure how far we’ve come since 2010 in terms of technology. Here is a selection of 10 inventions that have changed our lives, both on a personal and professional level.
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Salesforce Certification Sprint: Graduation Day at Emakina

Emakina’s 2020 Marketing Automation roadmap kicked off today with a Salesforce Certification sprint: 13 Emakinians just graduated as Marketing Cloud Email Specialist, Marketing Cloud Consultant, and Marketing Cloud Developer. Marketing Automation is a key element for adding value to and boosting the growth of our clients’ business, and this wave of certifications will further strengthen Emakina’s expertise in the matter.

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It’s 2020. Your Marketing automation can boost your business. It’s time to find out how.

Emakina Marketing Automation Practice Lead Maarten De Neve invites you to see the world through new eyes in the new year. Of course, marketing automation is a topic on the radar of many people in business today. But do you have a clear plan to make it a true value-adding factor for your company?   To […]
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Quick start, with Kentico DXP

More than ever, marketers need to be extra careful about keeping budgets in check. Yet at the same time, experts across the globe warn that businesses have to look forward today and enhance their digital marketing efforts. You have to become more performant online, share content, engage with your stakeholders, and build relationships with your key audiences. It’s simply necessary to survive and thrive. join a fast onboarding for one of the best CMS tools on the market today.
Register for Emakina’s free Kentico DXP seminar on 14 May.
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Business Automation, the new Eldorado for digital agencies

Automation and artificial intelligence (AI) are on the verge of transforming our professional lives. Whatever your opinion, one fact is certain: work is at the heart of our lives and defines its common thread. We are already accustomed to, sometimes even blasé about, industrial automation, the digitisation of services, and the prowess of artificial intelligence in scientific research, for example. But few realise just what lies ahead of us in the years to come.
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Emakina Group in exclusive negotiations for the acquisition of Azur Digital

Emakina Group has entered into exclusive negotiations to acquire Azur Digital through its subsidiary Emakina.AE in Dubai. Azur Digital is a pioneer in the Middle East and Africa in the field of digital transformation consulting, with offices in Dubai and Mauritius.

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Emakina and Akeneo bring E-Commerce Solutions to the Middle East

Emakina announces a new international partnership, with PIM and PXM expert Akeneo. The collaboration will focus initially on retailers and brands in the Middle East.

Emakina adds Akeneo’s high-performing Product Information Management solutions and product data intelligence to its suite of digital tools to boost its clients’ user experiences.

The partnership opens the way for new opportunities to help B2C and B2B clients to leverage the power of unified product information.

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Emakina Group acquires digital agency Cloudworks

We’re happy to announce that Emakina Group strengthens its position in the GCC region with the acquisition of Cloudworks. Welcome aboard to our new colleagues! Cloudworks is an innovative and agile cloud consulting company with offices in Dubai, Riyad and Mumbai works on business-critical digital projects for large companies. Its 30 experts are experienced in […]
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