December 1, 2002

SMS promotion for Rexona For Men

Posted by

Brice Le Blévennec

Rexona For Men wanted to develop product awareness and Increase Sales Volume (acquisition + frequency). The target was the men between 25-40 years old and soccer fan. The promotion mechanic was to answer 30 soccer-related questions. The premium was two tickets for the « Soulier d’Or » VIP Party. On the website, the promotion detailed and rules were available among other features such as ON TIME scoring, free codes, etc.

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