March 1, 2003

EMAKINA latest gem : www.coca-cola.be, the new form of online excellence

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Coca-Cola Belgium launches First: Chat, Parties and Virtual Games online with “Vego”. All made by EMAKINA.

Coca-Cola Belgium announces the launch of a new format of its website, www.coca-cola.be. Now it is possible to create a virtual self, participate in a vocal “chat”, play games and even attend virtual parties. The new format launch is scheduled for 3 March 2003. The occasion to pre-announce this product is to prepare all serious chatters in Belgium!

What is readily available on the www.coca-cola.be website?
Thanks to the concept vEgo (virtual ego) by Coca-Cola, surfers can define themselves with a virtual identity and party-cipate with the Coca-Cola community. The concept vEgo goes beyond the standard pixelly icon or silhouetted face: all characteristics can be personalized –clothing style, facial expressions, hair color, … With over 100 million possible combinations, vEgo “look-alikes” are highly improbable. The idea and concept were developed in collaboration with Emakina e-business agency in Brussels.

Once the virtual self, or vEgo is validated, the surfer can chat with other vEgos during a Coca-Cola vEgo Party, play games and even organize private online parties. And why limit oneself to current friends? At www.coca-cola.be, the ideal place to meet new vEgos, the site is unparalleled for discovering games. Through the Cinemotions game, one can display knowledge of Hollywood, or create Coke-Tails with the Bartender Game, all the while competing for great prizes.

You can also download PC extras like screen backgrounds or a signature (with vEgo) to personalize e-mail messages. From March 2003, a system of online vEgo transport, makes it possible to voice chat and actually see other chatters, in vEgo form of course. Also on www.coca-cola.be, a “Virtual Deejay” module enbales vEgos to discover their friends’ personalized list of beats.

The site is constantly updated with Coca-Cola bulletins to inform surfers of events in the world of vEgos.
Don’t wait to discover the new format of www.Coca-Cola.be and create your Coca-Cola vEgo or vEga!

About Emakina

Founded in March 2001, the Emakina e-business agency includes the Web agency, Web integration and e-business consultancy services. The range of integrated services offered by Emakina has already attracted large companies such as D’Ieteren, Glaverbel, Coca-Cola, Manpower, Kraft Foods, Cora and Electrabel.

www.emakina.com

For more informations:
Emakina:
Brice Le Blévennec
Tel : +322-400.40.00
Fax : +322-400.40.01
press@emakina.com

Coca-Cola Belgium-Luxembourg:
Media relations
Tel. : 02/559.28.77
mediarelations@eur.ko.com

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