Warning: file_get_contents(https://alt.emakina.com/api/v2/snippet/navbar2.json?audiencecode=CUST): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /app/www/wp-content/themes/emakina2013/functions.php on line 207
April 5, 2007

Ernst & Young study on the new advertising landscape

Posted by

Brice Le Blévennec

A few months ago, we participated to a study from Ernst & Young on how the rise of digital media is impacting the advertising industry in Belgium and what advertisers expect from agencies to help them find a way in this new landscape. Download the document in French or in Dutch.

Interesting quote from Bruno Gernay, associate and media leader at E & Y : “According to our study, the emergence of new media will not be followed by a similar growth of the ad budgets. The pie size will remain the same but the slicing will change.” Ready for the battle 😉 ?

Comments are closed.