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August 27, 2007

The b.places Campaign is a Hit

Posted by

Brice Le Blévennec

End of June, we rolled out b.places, a very ambitious project in Second Life for Brussels Airlines. Two months later, b.places has become one of the very first successful advertising campaigns made in this virtual world. Together with bluepill Group, we distributed about 20.000 HUD among Second Life users and disseminated more than 350 voting boxes across the Second Life territory, sometimes upon request from island owners themselves who wanted to join the operation. Last but not least, the b-places website has collected more than 15.000 votes in the same period. And it’s only the beginning.

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If you need to refresh your mind about the b.places concept, check out this post and watch our trailer:

blognation Belgium » Blog Archive » Keytrade Bank Ventures Into Second Life

[…] “This project, carried out in partnership with Bluepill Group, will allow us to provide a real service to internet users and to enrich their overall Second Life experience, says Brice Le Blévennec, chairman of Emakina. We apply the same philosophy that we have already successfully followed during our first Second Life campaign for Brussels Airlines.” […]

Paskis Robinson

Good stuff. Unfortunately tarnished by the poorly conceived idea of rewarding people who give the HUD away. As a result many residents first experience of the HUD has been to be spammed by people who have used automation to give it to every resident in a whole region. Whoops! I hope someone in your organisation has recognised this and learnt from it.

Second Life Podcast » Blog Archive » b-places.com

[…] here’s the rub: the website doesn’t seem too active. The blog at blog.Emakina.com says, “The b.places Campaign is a Hit”. You can read it yourself, but they boast big […]

Keytrade Bank Ventures Into Second Life – Web 2.0 in Belgium

[…] “This project, carried out in partnership with Bluepill Group, will allow us to provide a real service to internet users and to enrich their overall Second Life experience, says Brice Le Blévennec, chairman of Emakina. We apply the same philosophy that we have already successfully followed during our first Second Life campaign for Brussels Airlines.” […]