September 18, 2007

Blowout Results for “Blow Out The Candle”

Posted by

Brice Le Blévennec

A few months ago, we launched a European campaign called “Blow Out The Candle” for Center Parcs. While preparing our entries for the Mixx Awards, I realized how efficient and addictive this viral game has been. In 20 days only, more than 110.000 players have participated and 37.000 new contacts have been garnered in the client’s database, which means an amazing opt-in rate of 33,4%. For more info on this viral game we rolled out last March, check out this previous post.

Emakina Blog : Blog Archive : (Bad) Weather Game for Center Parcs

[…] “blow out the candle”, we’ve launched a second a second viral game at the European scale for Center Parcs. Bad […]