The New KBC Website: Customer First ;-)

Our colleagues of The Reference have released this week the new website of KBC. Ambitious objective: setting new standards in e-banking websites by focusing on the only opinion that really matters, the end customer’s one. During two years of intensive work, a special effort has been put in improving usability and user exprerience through an extensive research process that included a.o. sector benchmarks, visitor scenarios, interviews conducted with several user groups, eye-tracking on customers panels and definition of KPI that will measure the success of this new website in the future. Check out the result here and, as usual, don’t hesitate to share your advice with us in the comments.