Emakina Academy #11 : boost your campaigns with PR 2.0Brice Le Blévennec
Blogs, wikis, podcasting, social networks… Social media are completely changing the way marketeers and PR practitioners used to work in the past. In the new digital era, mainstream media are no longer the only gatekeepers to audience: consumers have more power than ever to access information, produce content and share opinions with their peers. In this new landscape, what are the new opportunities to defend the reputation of your brand and improve the outcome of your marketing efforts? Let us be your guide at this 11th Emakina Academy.