Ecover and Design is Dead receive four international awardsBrice Le Blévennec
Our colleagues at Design is Dead have recently received four distinctions for their nice work on The Healthy Home:
Built for Ecover, the leading ecological cleaning products brand in Europe, The Healthy Home is an interactive platform targeting “light green” consumers who are aware of the environmental issue but are still reluctant to change their lifestyle. In addition to accessing information and tips about ecological well-being in every day life (kitchen, bathroom, garden…), registered users can also create their personalized “green passport” that sets their ecological footprint on the environment.
By lowering the treshold of communication, The Healthy Home acts as the perfect bridge to work on brand awareness and to increase Ecover’s customer database and customer knowledge for direct marketing.