New trainings by Emakina/Perform @ The Reference

Do you want to…
… optimize your website for search engines yourself?
… successfully advertise your products or services with Google Adwords?
… interpret visitor statistics and learn how they are the driver for a more successful site?

Then Emakina/Perform team @ The Reference has just the thing for you: a series of 5 trainings, all focusing on improving the performance of your website. Our previous trainings were a great success, so we organized 5 more for you!

Google Analytics: Actionable Business Insights

Some of the addressed topics:
Learn how to define key performance indicators for your website
Learn how to use Google Analytics data to get real actionable insights
Learn how to use advanced segmentation and custom reports to your benefit

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Google Analytics: Advanced Implementation

Some of the addressed topics:
Advanced configuration and optimization of your Google Analytics account
Learn how to customize the tracking code for campaigns, e-commerce and web 2.0 applications
Learn how to take benefit from segmenting and filtering on a profile level

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Conversion marketing: Landing Page Optimization

Some of the addressed topics:
Learn how you can improve conversion by building the perfect landing page
How to measure and understand conversion with web analytics
See the benefits from split testing to increase conversion

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Search Engine Optimization: become a SEO expert

Some of the addressed topics:
Understand all aspects of optimizing your website for search engines
How to increase relevancy, authority and trust of your site (from the search engine’s perspective)
Key performance indicators for measuring your (or your agencies) SEO success

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Search Engine Advertising: become a Google Adwords expert

Some of the addressed topics:
Learn how to set up a successful campaign with targeted ads and keywords yourself
Essential keyword and bidding strategies giving you a vast advantage over the competition
Integrate your SEA campaign in your other media for maximum success

View full agenda or register here