Emakina launches Emakina/AgencyBrice Le Blévennec
Emakina announces the launch of Emakina/Agency, a new team that will focus on strengthening the brand management skills of the agency.
Emakina is a full-service Digital Native Agency that wants to build brand experiences that get the attention of consumers and incite them to interact with brands via a multitude of touchpoints (sites, applications, e-mail, social networks, television, radio,…).
The brands of today are the synthesis of all these experiences.
To meet this objective, a multidisciplinary and experienced team was put together. They are called Emakina/Agency. Strategic planners, planners, analysts, creative people and brand keepers will develop innovative brand experiences and make sure these experiences are coherently executed throughout all different communication channels.
Emakina/Agency will work in different fields: concepts, strategic brand advice, brand positioning, strategic planning, develop brand stories, create long-term dialogues with consumers etcetera.
Each brand will be managed by a brand keeper who will guide the client throughout all new media, will support him in his tactical choices and allow him to focus on his strategic objectives.