December 10, 2010

Schweppesonality, here’s the making-of

Posted by Brice Le Blévennec

The Schweppes brand is working on a global rebranding, together with Emakina/Agency. Emakina/Agency has now launched the Schweppesonality: an unparalleled activation campaign based on an immersive viral film that uses social media as a booster.

This launch campaign is all about the fans of the brand, charismatic, unexpected and inspiring personalities. In other words: true Schweppesonalities.

The interactive video, which is connected to their Facebook account, invites them to take part in a unique immersive experience: to live as a star during an exclusive photo shoot and to shine on the cover of a well-known magazine.

Now, you can discover the exclusive making-of of this unusual campaign.

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