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April 13, 2011

Join IAB ThinkDigital

Posted by

Brice Le Blévennec

IAB Belgium and Emakina announces an impressive speakers round up for the ThinkDigital event on 26 May in Brussels. With “The customer is not your enemy! Friend or de-friend your customer” the congress offers the digital advertising sector the ideal playground to explore, inspire and debate on the digital trends of the future.

More than ever, consumers share their opinions about your brand and start interacting with it. No matter the status of these relations, from “married” to “it’s complicated” – the consumer plays with your brand and speaks about it, through the channels of his choice: very attentively on an ordinary pc, on the latest tablet while zapping or just very quick and easy on his mobile: the convergence of media is a fact.

How does your company adapt to this revolution in media use by the consumer? How to compose the right digital media mix to develop and improve your customer relations? How to get engagement and return on investment out of your digital customer?

IAB ThinkDigital announces an impressive round up of digital experts from Europe, the US and even from behind the Chinese firewall who bring innovative strategies and “why didn’t I created this myself” campaigns to Brussels.

Impressive names such as social media expert Olivier Blanchard (the Brandbuilder), ex-Area/Code (Zynga New York) founder Kevin Slavin on tv&digital, Global Emerging Media Director Ciaràn Norris (Mindshare), inspiration from oversees with Eric Phu (DDB Greater China) and Alex West (Mother UK), digital strategist and author of “Personality not Included” Rohit Bhargava (Vice-President OgylvyOne New York), the vision of the advertiser by Jef Vandecruys (AB-InBev New York), and – you would have never guessed – senator Peter Van Rompuy (CD&V) on the impact of happiness in the network society.

Join now IAB ThinkDigital on Thursday 26 May in The Egg!

 

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