A Webby for the Museum Of Neverending ArtBrice Le Blévennec
The tandem Design is Dead/Emakina.FR has won the prize ‘Official Honoree’ in the Netart category for MONA, the Museum of Neverending Art. This is a collaborative virtual museum that has been entirely been developed in HTML 5. It has been presented in San Francisco for the launch of Internet Explorer 9 Beta.
MONA, which is designed to be a virtual artistic play garden, has attracted 80 000 unique visitors in its first month. Surfers have contributed to the creation of 50,000 works of art, which has led to over 120 000 viewed pages.
“Microsoft had asked several agencies in the world to let their creativity flow. They all got carte blanche”, explains Frédéric Bojman, the Internet Explorer marketing manager at Microsoft. “The project presented by Emakina.FR and Design is Dead has very quickly attracted our attention because it allows surfers to play with the canvas, and because it illustrates all the technical qualities of Internet Explorer 9, and in particular its speed. And it’s even more interesting because the virtual audience has really played the game.”