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June 22, 2012

Emakina campaign for smart touches green hearts

Posted by

Brice Le Blévennec

smart goes green

Automobile manufacturer, smart, has launched a new environmental campaign, focused at the company’s environmental responsibility. The campaign, created and executed by the digital agency, Emakina, presents the CO2 compensation of the smart cars in an original and lively manner.

168 trees = 1 smart

The city car brand has recently launched a new CO2 compensation programme in the Benelux countries. The idea behind it is that smart compensates for the emission of each car it sells, (calculated on the basis of four years on the road). For each car sold across the Benelux countries, 168 trees will be planted in Kenya. This makes smart the first car manufacturer in the world to launch a programme of this kind.