Emakina’s campaign for Test Achats chosen “Campaign of the Month” and going global!Brice Le Blévennec
Following the great success of previous collaborations between Emakina and Test-Achats, the Belgian consumer-protection organisation has contacted us again. This time, we were asked to promote the organisation’s “Best Buy” service, offering Test-Achats members, access to a comprehensive data base of product analyses. So before spending money on buying a new camera, phone, television, or even a bicycle – it’s worth checking what the Test-Achats experts have to say about your product’s value-for-money. As opposed to other comparison sites, the Best Buy platform is not based on subjective consumers’ impressions but rather on a series of extensive scientific tests, conducted in laboratory conditions.
This was a key element of our approach when Emakina was asked to promote the new service. In a set of print ads we presented various electronic appliances disassembled into their smallest particles in order to illustrate the thoroughness of the testing process. We know this was a huge success, not only because “Media Marketing” magazine chosenit as “campaign of the month” (in its May 2012 edition) but also because this campaign was subsequently exported to the Test-Achats branches in Spain, Brazil, Portugal and soon Italy. What started off as a local campaign to assist Belgian consumers is now expanding all over Europe and has even crossed the ocean!