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April 4, 2013

Are your kids dressed for summer?

Posted by

Brice Le Blévennec

Springtime brings us Fred & Ginger’s new online platform, filled to the brim with colourful kids clothes and a newly added mum-friendly web shop.

Every day a growing number of customers find their way to online shops and the new Fred & Ginger website  is right on trend! The FNG group continues its cross-channel story when online purchases can be picked up or returned and refunded in one of the 30 shops – the improved shop locator will tell you exactly where to go.

Behind these novelties, lie the creative minds of Design is Dead, a proud member of the Emakina Group. Their design for the Fred & Ginger’s site focused on creativity, playfulness, wonder and humour. The Antwerp-based agency also produced a stop motion video that adds movement to the collection and to the site, giving mums a direct link from the featured clothes to the webshop. In short: not a cliché catalogue but a young and playful representation fitting the Fred & Ginger collection.

*Adapted from a post on the Design is Dead News section.

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