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March 17, 2014

Food comes to life in Emakina’s EU food safety video

Posted by Luc Malcorps

Vegetables do the talking in Emakina’s stop motion video to raise awareness of the importance of food safety and explain how it is assured in the European Union. This video – illustrated with animated food, and narrated by a child – shows the processes food goes through before it reaches you.

The Directorate General for Health and Consumers, a department of the European Commission, wants to make sure that the food that arrives on 500 million Europeans’ plates is safe. Food goes through various tests and safety checks across the EU to meet stringent guidelines.

To make this message more digestible, food actually tells the story in the video that Emakina has made, with fruit, meat and vegetables appearing to move thanks to frame-by-frame animation.

The video has been distributed across the whole of the EU and translated into five languages, each voiced by a child to give a sense of how important food safety is for the future. It aired on the Euronews channel from mid February to mid March and is also posted on the Commission’s platform.

As the making of – video shows, no excessive violence was used with fruit, and all vegetables were treated with love and respect in the making of this video! Our happy choppers used 20 kg of wheat, 6 kg of tomatoes, 2kg peppers, 6 kg of broccoli, plus cabbages, carrots, turnips, pumpkins, sausages, apples and exotic fruits.



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