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September 20, 2018

Emakina.NL starts B2B ecommerce department with Kees de Koning

Posted by

Meriem Alami


We are happy to announce that Kees de Koning is hired as Practice Lead B2B eCommerce at Emakina.NL. Kees brings a lot of experience from the digital agency world. He previously worked at Backbase Academy over the last two and half years. Before that, he worked as Technical Director at Clockwork and Nomads Agency.

Emakina responds to the increasing demand from the market to have in-house specialists that focuses on guiding large B2B eCommerce projects. Kees says: “As a partner of Salesforce Commerce Cloud, Emakina has a strong reputation in the eCommerce market with clients such as INTERSPORT, ECCO, Rituals and Wolford. I’m expanding this proposition with a special focus on B2B. We are very pleased with the in March announced acquisition of CloudCraze by Salesforce. CloudCraze is an eCommerce solution specifically for the B2B market, making it possible to respond faster and better to the needs of the B2B market. “

Sjoerd van Gelderen, Managing Director at Emakina.NL states: “We notice that the challenges we see in B2C and B2B partly overlap, but there are also many specific aspects of B2B that deserve special attention. Think of complex, larger orders, multiple users with different access, different price books and more complex needs in the field of contracts, CPQ, and guided selling. With the arrival of Kees, we can service both current and future customers who have to deal with these issues. “

Welcome to Emakina, Kees!

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