May 25, 2019

Emakina helps e-commerce association Safeshops to launch

Posted by Luc Malcorps

This Sunday, people in Belgium will be able to make more choices than ever! No, we’re not talking about the elections, but about more relaxed and fun choices: 26 May is the very first of the ‘Lazy Sundays’.

Lazy Sundays are new short-term online shopping events, imagined by Emakina for Safeshops. This growing association for better and safer e-shops asked our agency to create a promotion campaign for safe and happy e-commerce experiences, stressing that  ‘A Good deal is a Safe Deal’.

Chill and enjoy some Lazy Sundays shopping

Could Emakina help Safeshops to create a new campaign concept? And also create the visuals and radio spots for it?
Sure, with pleasure!

So Emakina’s team came up with the Lazy Sundays.
The message is clear… you deserve a time out, after your week filled with deadlines and stress. A nice day just hanging around, chilling on the sofa.

You don’t have to do anything, and anything is possible. Simply wonderful!
And … when it’s a Lazy Sundays day, you can also enjoy the best online shopping deals from your lazy sofa, for just 24 hours!

More than 60 Belgian web shops are onboard, ready to spoil their customers with exclusive discounts and offers. There’s something for every taste, from travel and fashion,to decoration and leisure. In short, a nice cross-section of the Belgian webshop landscape.

Ideal if you want to leave the rush of the past week and the fuss of the political drama behind you for a while.

And if you’re curious to hear the radio commercials (in Dutch), you can listen to them here!

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