June 4, 2019

Rituals.com takes home gold at the SpinAwards

Posted by Ragna Dik

Last week Rituals was announced as one of the 19 award winners that went home with a golden ring at the SpinAwards 2019. Rituals.com won in the category: E-Commerce, for the global redesign project. The award is a team achievement that was realized through the collaboration of the Rituals eCommerce team, AKQA (design) and Emakina (development).

Rituals wanted to create an unforgettable digital product experience and translate their in store selling ceremony to the online shop. These goals were achieved through excellent digital storytelling that puts the origin story of each ritual in the foreground and offers users an all around experience through video, photography and high-quality content about use and ingredients.

With Emakina’s help, Rituals launched an accessible website with easy-to-navigate categories and elaborate filter options. The site went live in one go in 26 countries and 10 languages. In the first weeks after the relaunch of Rituals.com, the number of visitors increased by 35%. In addition, individual sessions rose by 28% and the conversion rate rose by an impressive 5%.

The SpinAwards jury report mentions the following about the winning qualities of Rituals.com:

“When you get to the website you instantly feel like you are part of a Rituals world where you can almost smell the products, which makes the site a perfect extension of the stores. It is an e-commerce site that is complete and inspiring, and on top of that, converts highly.”

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