September 5, 2019

The summer continues for WW and Emakina

Posted by Luc Malcorps

Summer is now for WW and Emakina on social networks, to lose weight while crunching the summer temptations to the full.
Since last winter, Emakina and the WW slimming programs collaborate and offer new reasons to take care of yourself while having fun every season. As a reminder, in 2018 Weight Watchers reinvented itself to become “WW” with the ambition of becoming the world leader in wellness.

Since the beginning of the collaboration between the two partners, Emakina and WW have focused on well-being, which is essential for healthy and sustainable weight loss. “Wellness that works”, which a few months ago became WW’s new slogan, embodies this new approach.

In summer mode

Just because summer is here doesn’t mean you stop taking care of yourself: it’s not about counting the seasons; it’s about finding reasons to stay in shape all year round. And this summer, there are many reasons: Emakina and WW have developed the campaign “Summer is now” to say YES to summer temptations while losing weight.

Picnic and barbecue recipes, fun activities, styling tips, motivational testimonials and other tips: any reason is good for enjoying more, counting less and yet losing weight. Facebook, Instagram, website, newsletters: WW fans were able to discover all the facets of the “Summer is now” campaign.

Emakina’s creative concept has seduced WW and its fans in Europe, the Middle East and Africa, who have plenty of reasons to continue to do themselves good not only until the end of summer, but all year round: every season, there are new reasons to take care of themselves.

WW on the menu of Bel RTL radio’s “gourmet walks”

As part of the campaign, Bel RTL invites its listeners to gastronomic promenades across the beautiful Walloon landscapes, to (re)discover local specialities. The popular radio station chose to recommend WW’s program in that context, to allow their gourmet walkers to “say YES to Belgian savours, while losing weight”. Want to join the experience? There are a few places left for the gourmet walk on 15 September in Botrange. Book your tickets here .

Wellness that works

Stephane De Weerdt, Head of Marketing WW Benelux:

The WW brand is undergoing a transformation: our ambition is now to become the world leader in wellness, built as a way of life. Emakina quickly showed great creativity while remaining faithful to the WW identity and its values of empathy and authenticity. I am very satisfied with this concept, which exploits flexibility – an essential element that differentiates WW – in a very relevant and seasonally appropriate way. The concept radiates positivity and encourages people to trust WW to feel good through a healthy mind in a healthy body. I am counting on Emakina to continue to support the transformation of our brand through creative campaigns on social networks, where the large WW community is very active and reacts very positively to the priority given to well-being.”

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