January 20, 2020

Emakina and Akeneo bring E-Commerce Solutions to the Middle East

Posted by Luc Malcorps

We are happy to announce a new international partnership, with Product Experience Management expert Akeneo. The collaboration will focus initially on retailers and brands in the Middle East, helping them to improve their product data and catalog management.

PIM and Product Data Intelligence

Emakina adds Akeneo’s high-performing Product Information Management solutions and product data intelligence to its suite of digital tools to boost its clients’ user experiences. The partnership opens the way for new opportunities to help B2C and B2B brand and retail clients to leverage the power of unified product information.

Compelling Customer Experiences

Founded in 2013, Akeneo is a global provider of PXM solutions that allow merchants and brands to deliver a compelling customer experience across all sales channels, including e-commerce, mobile, print, and retail.

Akeneo’s open-source enterprise PIM platform is used by more than 300 enterprise customers, including leading global brands such as Sephora, Fossil, and Shop.com, and has already been installed more than 60,000 times. Akeneo has achieved compound triple-digit revenue growth for six consecutive years, and recently secured $46 million in funding.

First joint projects are underway

Emakina and Akeneo are already launching their first joint projects in the Middle East. New initiatives include digital work for major sports gear and beauty product companies, with a focus on delivering rich and rewarding online consumer experiences.


Giving our clients a competitive advantage

Murat Yoldas Ertugrul,VP at Emakina Group Asia commented:
“With Akeneo, we can give our clients the competitive advantage of one place to collect and enrich product information, create their product catalog and distribute it on all sales and e-commerce channels. Together we’re already introducing this competitive advantage to clients, with promising perspectives to improve their operations and business results.”

Johan Benoualid, VP Sales and Alliances at Akeneo added:
“Akeneo and Emakina share a passion for helping marketers, retailers, brands, and e-commerce managers across all sales channels. We’re looking forward to working together with Emakina and delivering great new omnichannel experiences, as well as building stronger relationships with suppliers and better sales data management for clients.”

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