January 29, 2020

Emakina Group in exclusive negotiations for the acquisition of Azur Digital

Posted by Luc Malcorps

– Commercial information –
Emakina Group has entered into exclusive negotiations to acquire Azur Digital FZ-LLC through its subsidiary Emakina.AE in Dubai. Azur Digital is a pioneer in the Middle East and Africa in the field of digital transformation consulting, with offices in Dubai and Mauritius.

The 10 experts of the Omnichannel Consultancy Azur Digital are specialized in e-commerce and digital marketing projects. They have built an excellent reputation in CRM, loyalty programs, digital customer experiences, and omnichannel change management. With this acquisition, Emakina Group would once more strengthen its position in the Gulf region, and add a new pillar to its digital capabilities, complementing its existing presence.

Azur Digital helps large groups in the Middle East and Africa and international brands to master their digital transformation, from strategy to execution. They are known for their ability to optimize sales and lifetime customer value, and successfully lead numerous projects in retail, malls, distribution, banking, and automotive.

Azur, a pioneer in e-commerce in the Middle East and Africa

Stephane Paraiso co-founded Azur Digital in 2013 and the company has become one of the most in-demand consultancy agencies for digital commerce and transformation projects in the GCC region.

The team executed more than 80 major projects for renowned clients such as ABC, Byblos Bank, Carrefour, Céline, Emaar, ENL, HSE24, IBL, LVMH, Majid Al Futtaim, Naos, Sephora, Virgin Megastore and Zadig&Voltaire in the United Arab Emirates, Saudi Arabia, Lebanon, Turkey, and Mauritius.

Karim Chouikri, CEO of Emakina Group:
This potential acquisition is to be approved after final negotiations by the DED and TECOM and the Emakina Group Board. It would once more confirm Emakina as the digital powerhouse that companies in the GCC region should call for their major e-commerce and marketing challenges. Our combined strengths could give their business a big boost, from vision and strategy on board-room level to fluent support at every step of their business-critical digital transformations. We hope to add this exceptional expert team showing true leadership in the region to our group, and further develop our very constructive collaboration.

Stéphane Paraiso, co-founder and MD of Azur Digital:
Emakina and Azur are complementary beyond our skills and our respective service lines. We could offer a unique end-to-end offer in our markets as omnichannel specialists, thanks to the added expertise of 1,000 Emakinians. This acquisition would help to accelerate the digital transformation of our customers, by introducing new experiences and services across all channels. It would also strengthen our commercial, strategic, operational and international reach.

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