April 8, 2020

Emakina Group radio unites colleagues in confinement

Posted by Thomas Halter

During the last two weeks, Emakina Group team members around the world have been alleviating their homeworking-isolation by listening – and contributing – to Emakina Group’s very own radio station. This initiative was launched to connect the 1,000-strong team in this critical period and give them the opportunity to socialise, inspire and support each other, thanks to the good vibes shared on the group’s radio.

Strengthening ties across borders

Remote working naturally brings a high risk of feelings of isolation. As an international group with cross-border projects, cooperation and solidarity between the different entities is crucial for Emakina Group. From Dubai to Zagreb, from Brussels to Singapore, from Amsterdam to Izmir, Emakina Group’s radio connects everyone together.

This project took shape very quickly thanks to a combination of creativity and empathy, supported by Emakina.BE Creative Director Leon Jacobs and Head of Insights Aline Durand, as well as other Emakina Group energetic volunteers. The management immediately supported the initiative.

React, connect, innovate

“In the current situation, it’s more important than ever to react quickly and dare to innovate”, says Emakina.be Managing Director Tim Wolfs. “In the space of a few days (and nights), we managed to create a radio that connects all our employees 24/7. Emakina’s strength has always been to combine talent, creativity and technological expertise in order to innovate and create user experiences – in this case, an employee experience – with high added value. This is exactly what we are doing in this project, which makes us very proud!”

A radio created by and for Emakinians

This initiative is driven by Emakinians themselves. Motivated volunteers support the small team that orchestrates the project. They work remotely, often outside working hours, to design the programmes, record the broadcasts and create new content and playlists.

Ideas for interviews and topics flourish, sometimes involving external experts. Programming also includes lighter formats such as meditation sessions, poems, contests, fake horoscopes and jokes of the day. The project, carried out with the help of in-house audiovisual content specialists, is adorned with dynamic jingles and wrapped in light humour. Proposals from Emakinians to produce more and more fresh content and interactivity between employees are constantly flowing in.

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