What is ‘Jobs To Be Done’ – and should you apply it?

In the world of Experience Design (XD), Jobs To Be Done is becoming a popular topic. XD strategists promote it as a helpful tool to guide businesses to answer and identify their consumers’ needs. But what is Jobs To Be Done (JTBD) precisely, and how is it useful?   The theory behind JTBD  Every day you encounter a job that needs to be done. It can be big or small, from brushing your […]

Ethical design: how to design the right thing, responsibly

What are the first things that come to mind when you think about design? Do you tend to associate design with impressive architecture, trendy chairs, and shiny graphic interfaces? What if we are all designers – and that includes you?  Wait – we are all designers?  Yes, that’s right. No matter what you do exactly, you are contributing to the creation of something, at […]

Cannes 2016: Reinventing Agencies Lead the Way

Insights by Andrew Berglund (@_AndrewInc) Executive Creative Director at Emakina Silicon Value This year’s theme appeared to be about agencies reinventing themselves. It’s about redefining their offer and in fact underlining their need to be agile, and not rooted in one solution suffering from “the Madison Avenue syndrome”. Instead the trend is more towards “Silicon […]

IoT Geeks and Coding Gurus Unite at EmHackinathon

From 16 to 18 October, young and aspiring creative souls with a heart for coding will want to be in on a new feast of the Belgian hacking and coding community. Are you a student specialising in coding, digital development and UX/design? Then this is your hour! Participate in the EmHackinathon, subscribe today! Everyone will go […]

Emakina walks in style on Sneaker Friday

Show me your sneakers and I’ll tell you who you are… On Friday, June 27th, Emakina’s social team put its best foot forward, for the successful second edition of Sneaker Friday. The concept of this foot loose and fancy-free day is simple: everyone wears their favourite sneakers to work and expresses something about himself or […]

How to design kick-ass pages and products by simply asking some questions

Every company wants to design digital solutions with a rich UX. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems in our day-to-day life.   Digital solutions […]

What the heck is DXD (and how can it help your business)?

We are Emakina, the User Agency. It’s our mission to help your business evolve, with the user squarely in the centre. Knowing this, it won’t come as a big surprise that we’ve taken the strategy & advisory pillar in our service offering to the next level of user-centricity. How? By adding a brand new Digital eXperience Design (DXD) team!  Sure, but what is DXD?  DXD is short for Digital eXperience Design. It means exactly what is says: designing […]

Emakina’s Virtual Car Configurator Stars at VR Meetup

This week, the 8th VR Meetup was staged in the Microsoft Brussels Innovation Centre. Virtual reality is the new frontier in communication and user experiences. It’s a great place for geeks with a flair for creativity and an eye on the future. Of course, Emakina had to be there, and share one of its projects […]

Emakina / Things: Welcome to the next level of connected objects

We asked Michael Totta, Head of Emakina / Things, well, “How are things?”. His answer was a stream of ideas and insights, energetically introducing his business of connected objects. MTO: “The team works at the frontier of new technology, where creativity and digital meet innovation. From smart homes, cars, and other means of transport to […]

Emakina partners with Hackers on The Runway in Paris

Where better than in Paris to discuss the future of luxury? And who’s better placed than Emakina to fuel this discussion? Hackers on The Runway 2014 in Paris takes a deep dive into relationships and growth opportunities between luxury and digital economy. And Emakina is the proud and happy partner of the event on the […]

Designing an experience for your entire ecosystem

Earlier this year, Emakina launched a DXD team to enhance our user-centric approach. Service design is a big part of the team’s offering. They create digital solutions that bring happiness to your user, and they also help your organisation to carry out this change. As today is Service Design Day, we grab the opportunity to […]

Fresh Ideas at Digital First

Digital First 2017 in Brussels was once more the place to be for many professionals. Its speaker programme was stacked with experts highlighting the multiple facets of this diamond called digital. A fine moment to see what’s what in innovation, digital marketing and automation, cloud, e-commerce… Let’s zoom in on Google’s view on digital transformation, […]

Is User Experience Design the Real Mission of Digital Agencies?

By Brice Le Blévennec, translated from an article in Inside magazine. Emakina is proud official sponsor of the 2016 LIFT conference in Geneva. A logical match, with organizations trying to implement a holistic digital strategy and catching the train to online fame. But beyond the buzz, what will this customer centric approach change for business […]

Emakina/Insights: European business underestimates gamification potential

European businesses clearly underestimate the potential of gamification. There is a real need to inform them on this high added-value technique, to increase its intelligent use and positive impact. This is one of the conclusions of research on gamification executed by digital transformation agency Emakina. The yearlong qualitative and quantitative study was made possible with […]

LinkedIn and Emakina link up for HR event

LinkedIn and Emakina.CH, its Preferred Partner for Western Switzerland, held a common event on 27 May in Geneva. Some 80 HR and Communication directors from SME’s and multinationals joined in to link in real life around the possibilities of LinkedIn. The LinkedIn-Emakina event in Geneva was the place to be for HR-experts Arnaud Grobet, Director […]

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