Blog

Catch The Marketing Soundwave: From Noise To Voice

Voice is becoming a reality on the same level as social, mobile and web. This means it is necessary for marketers to jump in now. Smart speakers and voice apps keep gaining ground. 60% of smartphone users have tried voice search at least once in the past 12 months. And 55% of teenagers use voice search every day. The consumers in the US and China are leading the way, with the UK and other European markets following.

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How Alibaba and Mr. Porter sell luxury watches

The SIHH Salon International de la Haute Horlogerie in Geneva is the annual pow wow of exclusive watches. The dust of the event has long settled, but we take a moment to look back at some ideas Toby Bateman, MD of Luxury platform Mr. Porter and Terry von Bibra, GM Europe of Alibaba Group, shared […]
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Facq and Emakina Reinvent Energy Efficiency Showroom Demos

Is it time to (re)design your bathroom? Planning to choose or adapt the heating for your home? Then it’s a smart plan to visit Belgian sanitation and heating expert Facq. Since the company’s launch in 1880 by Jean Facq, five generations sustain and develop the reputation of this strong family brand. Today it’s a household […]
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Banca Monte Paschi Belgio’s First Banking App, by Emakina

Banca Monte Paschi Belgio launched its first mobile app for its Belgian clients. Emakina managed this business-critical project with the client from A to Z, including security, performance, technology consulting and implementation. Customers can now freely master their complete banking operations via tablet or smartphone, with many extras besides the usual banking functionalities. A full […]
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Former Groupon Belgium MD joins Emakina.BE as Client Service Director

Emakina reinforces its digital marketing team in Brussels with the talent of Kevin van den Bosch. The new Client Service Director adds over a decade of customer centric management experience to the talent pool, after leading a string of intense client collaborations. At Emakina he will continue on this path, focusing on teamwork, to create […]
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7 Snapshots from Salesforce Dreamforce

From the first glimpse of the Dreamforest to the applause closing at the last day’s final session, Salesforce once again made Dreamforce a true experience. It is impossible to tell everything, so here are seven snapshots to remember Dreamforce ’19 by.
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Happy Silver Birthday, The Reference!

Emakina Group company The Reference celebrated its silver birthday. The digital agency is going strong, with teams in Ghent, Antwerp and New York proudly serving a growing customer base, driven by the baseline ‘It’s more than digital, it’s your business’.
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Emakina in Top Shape at the 2019 AVA Digital Awards

Emakina can add four new shiny trophies to our treasure vault! This time, the AVA Digital Awards honor our teams with two gold and two platinum prizes. The international competition recognizes excellence in planning, concept, direction, design and production of digital communication, and judged some of our projects as ‘top-shelf’. Let’s take a close look […]
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Emakina Wins 3 AVA Awards for AR and Video Projects

Emakina adds three more awards to its list of international recognitions. This time the triple win occurred at the AVA Digital Awards, an international competition honouring digital excellence strategy, branding and creativity, with entries from across the world. The AVA jury gave a Platinum Award to the Jaeger-LeCoultre ‘On your wrist’ experience, crowning it ‘Best […]
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Emakina & Jaeger-LeCoultre Win ‘Best of Web’ Innovation Award

Emakina and luxury watchmaker Jaeger-LeCoultre took home the prestigious ‘2017 Best of Web’ Innovation Award with the ‘On Your Wrist’ AR project. The jury presented Emakina the famous innovation Cube during a gala event in Lausanne. It praised the link between physical and digital as a means to bring an exciting new experience to life that […]
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Emakina updates European Parliament’s AR info app for Station Europe

Visitors starting their tour of the European Parliament at the Station Europe information center are in for an augmented reality treat. With the brand-new tablet app – created from scratch by Emakina – they can discover the stories behind the buildings housing Europe’s democracy. The app is an upgrade of a previous version, using the […]
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Luxury Watches… What Makes People Tick?

Facebook’s Asher Rapkin shared some interesting ideas on luxury brands, social media and commerce at the Salon SIHH in Geneva earlier this year. You have to tell true stories, interact, leverage social media using the right ‘lingo’, and create overlapping communities. And then go from social to sales.

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Emakina Group’s Growing Digital Agency Design is Dead Moves to Brussels

Design is Dead is living its second youth and moving to new digs. The agency of Emakina Group with a past in creative marketing and campaigns further developed its experience of over 15 years in successful digital marketing tool integration. Its agile tech focus makes that its services are in high demand for business-critical IT […]
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Cats, Pizza and Magic Wands at Emakina CodePen Meetup

Emakina proudly hosted an enthusiastic CodePen meeting at its Brussels office. CodePen is an online community for testing and showcasing user-created HTML, CSS and JavaScript code snippets. Our event invited front-end developers to discover projects and network with their peers. +50 talents in one room The get-together was not only interesting, it also united a […]
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iOS 11 : and Now What?

Technology sometimes ages like a good vintage: the best things come to those who wait. And Apple has rarely failed to exhibit their sense of timing: rather than hurrying their way to the shelves with gimmicky gizmos to profit from the latest trending-yet-unripe technology, Apple shows patience. Quietly fine-tuning user experience and overall usability to […]
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