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The COVID revolution of omnichannel commerce

The COVID-19 pandemic has dramatically accelerated the digital transformation of our societies. Remote work and schooling have led to an explosion in tablet and laptop sales, and consumers have strengthened their digital umbilical cord by adapting internet and mobile subscriptions to their voracious data consumption. This creates an opportunity for brands to upgrade their user experience. Now’s the time to convince latecomers to urgently open online boutiques. Many shopping centres and retailers are still looking for a place under the digital sun. And yet, there are now more solutions than ever…

Extra Q&A Session with Brian Solis

Brian Solis came back to answer a few extra questions about the future of business in a post-Covid world. How can innovation boost businesses through this crisis? The business world is being changed and companies must already adapt to the upcoming post-COVID19 world.

Salesforce Certification Sprint: Graduation Day at Emakina

Emakina’s 2020 Marketing Automation roadmap kicked off today with a Salesforce Certification sprint: 13 Emakinians just graduated as Marketing Cloud Email Specialist, Marketing Cloud Consultant, and Marketing Cloud Developer. Marketing Automation is a key element for adding value to and boosting the growth of our clients’ business, and this wave of certifications will further strengthen Emakina’s expertise in the matter.

Does work have a future?

“Workers of the world…” Will this classic opening of Marxist-inspired political discourses soon be obsolete? Whatever the politics, the facts are there: rampant robotisation and advances in artificial intelligence have already begun to shake up the way we think about work. It won’t be long before this transformation will have progressed so far that the need to fundamentally reinvent our relationship to employment will be inevitable. So what is the future of work? Let’s start by asking ourselves if “work” has a future at all…

When Science Catches up with Sci-Fi

They say the art of writing is to make readers think, as well as entertaining them. Sci-fi authors go even further and inspire their fans to create. To the point where some fans opt for careers in STEM fields (Science, Technology, Engineering and Mathematics) so they can turn their favourite authors’ inventions into reality.

Will Covid-19 durably transform the way we work?

At the end of 2019, Virtual Reality (VR) and Augmented Reality (AR) were still fairly niche technologies. Even in video games, immersive worlds were not succeeding in enticing the general public, despite the release of major titles dedicated to these platforms, such as Half-Life: Alyx and the hugely popular Pokemon Go. But since the explosion of the Covid-19 pandemic in early 2020, which could impact us for quite a while, things have been evolving. We can now expect an increase in the practical applications of AR and VR in our daily lives, on both personal and professional levels. This is exciting news — which we desperately need in these troubled times.

2010-2019: ten years of tech innovations

Since the turn of the century, technological advances have multiplied exponentially from year to year. So, as we head into 2020, let’s stop for a moment to measure how far we’ve come since 2010 in terms of technology. Here is a selection of 10 inventions that have changed our lives, both on a personal and professional level.

What happened at CREA Digital Day 2020

Every year, CREA Digital Day, co-organized with Emakina, gathers industry professionals, students, marketing experts, media specialists and communication enthusiasts in Geneva to celebrate creativity and technology. We attended the conference to offer you this summary of some of the fascinating presentations that unveiled current and future digital trends affecting our daily lives. Watch the full […]

Is Facebook’s new cryptocurrency Libra good news?

On June 18th, Facebook announced the creation of Libra, the cryptocurrency sponsored by the social networking giant. Along with the announcement came plenty of promises, such as offering everyone – including the least developed countries – access to the financial system. Is this a pipe dream or is it possible? As things stand, it’s hard not to be cynical about Mark Zuckerberg’s holier-than-thou pledges. So far, Facebook hasn’t shown much sincerity or transparency in how it operates. Meanwhile, financial experts are concerned that there are numerous technical and political risks associated with any failures. So let’s take stock.

Banca Monte Paschi Belgio’s First Banking App, by Emakina

Banca Monte Paschi Belgio launched its first mobile app for its Belgian clients. Emakina managed this business-critical project with the client from A to Z, including security, performance, technology consulting and implementation. Customers can now freely master their complete banking operations via tablet or smartphone, with many extras besides the usual banking functionalities. A full […]

Will the office of the future fit on the tip of our nose?

One of the main benefits coming out of the 2020 annus horribilis is technology’s impact on the future of office work. Remote working could just become the norm in sectors where it is feasible. In 2019, 22% of Belgian workers were already regularly working remotely (compared to 5% in the EU). These numbers will certainly rise drastically in the (very near) future. Giants of the web, with Facebook in the lead, seem confident that tomorrow’s office will be virtual.

CES 2020’s most bizarre and useless gizmos

Every year, the Consumer Electronics Show, aka CES, takes place in Las Vegas, offering tech companies a stage to present their vision of the future. Between prototypes of future revolutionary products and new technologies that ambition to change our lives, the showcase is also an opportunity for the public to discover gadgets of much more debatable interest! Here is a sample of these unusual and weird products.

Automation and guaranteed income: towards a brighter future for all?

On the same topic, read also: Does work have a future? Historically, discussions around automation, i.e. the replacement of man by machine in production lines, and minimum income have been closely linked. Today, more and more technology giants, probably aware of the inexorable impact of their business models on the substitution of employees by robots, […]

Dad’s banks challenged by neo-banks

Digital competitors are emerging in the financial sector with mobile apps attracting users. While we are not about to see Dad’s generation of banks collapse, it is in their best interests to learn what appeals to users most about these new digital banks and their efficient and creative apps.

3 New Entities Join the Emakina Group

2018 has definitely not been an idle year for the Emakina Group: three new entities have already extended the group’s reach, as Emakina.RS, Emakina.PL and Emakina.AE further strengthen Emakina’s position on the global market, after The Reference’s early 2018 acquisition of New York based agency Karbyn. The Emakina village keeps on growing! Emakina.RS was born […]

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