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Blog

“Hey, dad – what’s an ad?”

The question that my sons would ask me if they were not the progeny of an advertising 2.0 executive will undoubtedly face young fathers elsewhere soon. Just as previous generations asked “what’s a cheque?” “what’s a walkman?” or even “what’s full employment?” Do they know about toilet paper? Oh, great, phew! That would have been […]
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Emakina wins three AVA awards for AR and video projects

Emakina adds three more awards to its list of international recognitions. This time the triple win occurred at the AVA Digital Awards, an international competition honouring digital excellence strategy, branding and creativity, with entries from across the world. The AVA jury gave a Platinum Award to the Jaeger-LeCoultre ‘On your wrist’ experience, crowning it ‘Best […]
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Cats, pizza and magic wands at Emakina CodePen meetup

Emakina proudly hosted an enthusiastic CodePen meeting at its Brussels office. CodePen is an online community for testing and showcasing user-created HTML, CSS and JavaScript code snippets. Our event invited front-end developers to discover projects and network with their peers. The get-together was not only interesting, it also united a total of 50 friendly and […]
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Emakina Cooks Up a Digital Storm for KitchenAid

We’re very proud to announce that KitchenAid has appointed Emakina as its new EMEA digital agency. Our dedicated team won the intense pitch and has already started to help the premium home appliance brand to manage its full range of digital communications. Emakina will work across Europe, managing everything from UX to campaign concepts and […]
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Welcome to the Age of Augmented Intelligence

If you believe what you read in endless articles by self-proclaimed experts on tomorrow’s world, artificial intelligence and big data will soon order every aspect of our lives. This will either be the salvation of the human race, or its downfall. Don’t look to me to relativise the importance of AI and big data in […]
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Emakina Group publishes Strong Half-year Results 2018

Did you know Emakina Group is quoted on Alternext Brussels? You can find us under the label ALEMK, and the group announced its half-year results for 2018. For the first two quarters of this year, the message (with the French version as the official one) states that the group recorded an income of 46,763,000, up […]
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More Than Digital Day 2018

The Reference will be the main sponsor of More Than Digital Day 2018! The fourth edition of this conference about all things digital will take place on the 4th of October 2018 at Quartier Papier in Zaventem. This will be the place to be for folks who want to know about the latest trends and […]
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Google wants to be simpler for advertisers

Kevin Van den Bosch is Client Service Director at Emakina.BE. He shares some ideas about Google’s new approach to advertisers. Google’s is introducing simpler brands and solutions for advertisers. It hopes they will embrace one technology stack, oriented and driven by their needs. More than ever they show the ambition to take center stage in […]
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4 Trends from the UBA Trends Day

Anna attended the UBA Trends Day 2018 in Brussels and wrote about 4 trends that marketeers should keep in mind. #1: Falling trust in media Users trust media less and less, that is why it is crucial to find solutions that build trust towards your brand. For example, teaming up with social influencers for a […]
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FoodBanks: Apples Feeding the Solidarity

FoodBanks is the Belgian federation of, well, food banks, which collect and distribute food for the needy in Belgium. For its 30th anniversary, the NGO wanted to relaunch its brand, in order to gain attention in the media and generate funds. The dedicated campaign website page created by Emakina shows a fresh and tasteful message, […]
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Face the challenge of change at More Than Digital Day

Want to take a serious look at the future of digital? Excellent! More Than Digital Day on October 4 in Zaventem, Belgium, is a perfect place for you to start. More Than Digital Day – #MTDD for its fans – is celebrating its 4th edition. Once more, its message is clear: it’s high time to […]
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SBAB and Emakina awarded for making ‘boring banking’ fun

Emakina’s team in Stockholm has amassed an enviable collection of gold and silver prizes with a campaign created for Swedish bank SBAB. Together with the client, they have been a breath of fresh air in the industry with a bold, successful challenge to traditional financial communications. And they did it in style, with a big smile. […]
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7 Growth Hacking Tips for Your Ecommerce!

Growth hacking is all about finding the fastest and best ways to acquire and retain customers – in a highly cost-effective way, of course! Growth hacking is thus logically gaining momentum, especially in ecommerce. And because we are nice people, we wanted to give you 7 easy to implement growth hacking tips other ecommerce companies […]
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WittyCommerce Joins the Emakina Group

This new acquisition allows Emakina to further strengthen its position in Turkey:  digital agency WittyCommerce, based in Izmir and Istanbul, is an e-commerce expert with an excellent track record in engineering solutions and IT services. Emakina Group has acquired 100% of the shares of WittyCommerce, through its Turkish subsidiary Emakina.TR, located in Izmir. WittyCommerce already […]
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Emakina stresses the power of actionable data at Brussels Ecommerce Summit

What will the future of ecommerce hold for you? What are the latest experiences & best practices in this field? On Friday 20 April, the 5th Ecommerce Summit connects 300 attendees with 24 industry speakers. Emakina’s Arnaud Nullens and Sarah Claeys are two of the invited experts who will inspire the participants, supported by valuable input […]
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