The importance of online marketplaces in a post-covid world

Last year, as lockdowns became the new normal, and consumers were forced to shop online out of necessity, businesses were forced to rapidly change their strategies to digital. Online marketplaces appear to be the biggest beneficiary of this “new normal” as consumers start to replace their regular trips to the stores with browsing shops online. […]

Microsoft: empowering developers since 1975

Microsoft has been hard at work to make developers’ lives easier. Satya Nadella and his teams have set themselves the goal of bringing devs new tools and features for a better work life. Because as they say at Microsoft: developers are deeply involved in shaping our history and our future. Developers are shaping the world […]

Entering China more easily – Emakina’s way into China’s online marketplaces.

Selling on Chinese marketplaces: enormous opportunities. Online marketplaces are a hot topic in digital marketing and with reason. Amongst all the possibilities of digital growth, online marketplaces have a very concrete and tempting one: access to millions and millions of customers worldwide. Let’s take China as an example. Mainly seen as ‘the factory of the […]

Zurück ins Büro, Homeoffice, Hybridmodell: Wie wird das Post-COVID-Unternehmen aussehen?

Mark Kaslatter über die Rückkehr ins Büro nach der Pandemie. Sein Ziel: ein flexibles, humanes und verantwortungsvolles Hybridmodell.

The Reference’s Isabel Donvil: ‘The most important question is how to stay relevant’

Isabel Donvil recently accepted to lead digital agency the Reference as its sole MD. The innovative Emakina Group agency with offices in Ghent, Antwerp and New York is looking confidently to the future, journalist Myrte De Decker discovered when interviewing Isabel. Here are some extracts of the original article (in Dutch) in Belgium’s leading business […]

How to do bias-free UX research for your business

Regardless of your occupation, you spend approximately 9.3 hours per week gathering information. Hours add up with all the searches you do outside of work, such as finding that recipe you want to make, daily news and new workouts to try. You’ll even go so far as to search for those topics amongst different sources – just […]

Dream-Team Requirements Engineering & Quality Assurance – die Basis jeden erfolgreichen Projekts

Requirements Engineering und Quality Assurance sind entscheidende Faktoren, um Qualität in Projekten sicherzustellen. Sie sorgen dafür, dass alle Anforderungen des Produkts mit den Wünschen des Kunden übereinstimmen. Aber was ist die genaue Rolle der Requirements Engineers und der Quality-Tester? Und warum sind sie in Emakinas Projekten so wichtig für die Entwicklung neuer Tools und Features? […]

How to design kick-ass pages and products by simply asking some questions

Every company wants to design digital solutions with a rich UX. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems in our day-to-day life.   Digital solutions […]

Post-COVID working: back to the office, work-from-home or hybrid?

Mark Kaslatter shares his thoughts on returning to the office. Back to the office, work-from-home or hybrid? Discover more in this complete interview.

NFTs from an Artist’s Perspective: the end of art as we know it?

Steve Munro shares his experience with NFTs.

How to do bias-free UX research for your business

Regardless of your occupation, you spend approximately 9.3 hours per week gathering information. Hours add up with all the searches you do outside of work, such as finding that recipe you want to make, daily news and new workouts to try. You’ll even go so far as to search for those topics amongst different sources – just […]

RE & QA – the love story behind every successful project

Requirement engineering (RE) and quality assurance (QA) are critical components to ensure product quality. They exist so that all requirements are meeting the client’s wishes. But what is the exact role of requirement engineers and quality assurance testers? And why are they so important in the development of new tools and features? Requirement engineering: turning […]

TikTok tactics: The social media the world can’t stop watching

If we were to say years ago, that you’d be able to post a single video on a social media platform, and without any followers at first, gain 1 million views and 1000 followers, it’d probably earn us a good laugh. TikTok took social media by storm. It attracted ordinary people, gave them exposure, and […]

Emakinas Kunden legen Messlatte für Omnichannel Readiness hoch

Eine außergewöhnliche User Experience auf allen Kanälen hat nicht erst seit der Pandemie an Bedeutung gewonnen. Doch vor allem in den letzten Monaten werden kanalübergreifende Services immer mehr zum Standard. Wir freuen uns heuer ganz besonders, dass Emakinas Kunden Kastner & Öhler | Gigasport sowie Hartlauer und Billa Spitzenplätze im diesjährigen Omnichannel Readiness Index belegen. […]

Apple WWDC: Reshaping privacy

Apple Worldwide Developers Conference (WWDC) strikes again with exciting new announcements. Tim Cook kicked things off in front of a frenzied crowd of memojis, then gave the floor to Apple Managers who rolled out the red carpet to mind blowing announcements. Among the new functionalities and updates on iPhone, iPad, MacOS and Apple Watch, we […]

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