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Cannes 2016: Reinventing Agencies Lead the Way

Insights by Andrew Berglund (@_AndrewInc) Executive Creative Director at Emakina Silicon Value This year’s theme appeared to be about agencies reinventing themselves. It’s about redefining their offer and in fact underlining their need to be agile, and not rooted in one solution suffering from “the Madison Avenue syndrome”. Instead the trend is more towards “Silicon […]

Digital Transformation:
Do or Die

Vandaag delen we ons Digital Transformation Manifesto met de wereld. Hierin beschrijven we twintig stappen die nu essentieel zijn om organisaties klaar te maken voor de toekomst. Digitale transformatie is onvermijdelijk. Het Digital Transformation Manifesto helpt organisaties dit te realiseren. Om mee te blijven doen moeten organisaties zichzelf steeds opnieuw uitvinden. Jezelf aanpassen is dus […]

Emakina wins the Grand Prix of Digital Innovation: 10km Paris Centre Nike

What a great week at Emakina! Having just announced the acquisition of the ad agency, Toy, and the prize won at the Deauville Green Awards, now it’s our work for the famed Parisian race, the ‘10km Paris Centre Nike’ which was is rewarded by the ‘Grand Prix de L’innovation Digitale 2014’. More than just a provider of sports kit, […]

Emakina develops digital activities and apps for Electrabel GDF SUEZ Group

The combined positive energy of Electrabel, Group GDF SUEZ and Emakina truly starts to create communication sparks. Electrabel launched its new consumer website, introduced a new version of the Electrabel Energy Manager and produced a practical new mobile application for this Energy Manager service.  All ‘signed’ Emakina.     Electrabel, the first energy provider in […]

L’AFNIC célèbre les 25 ans du .FR avec EMAKINA

Depuis sa création en septembre 1986, le .FR compte aujourd’hui 2,1 millions de noms de domaine et symbolise véritablement la « marque France » sur Internet. L’anniversaire de ses 25 ans est l’occasion pour l’AFNIC, office français d’enregistrement des noms de domaine en .FR, de repenser son identité et sa stratégie de communication. EMAKINA a ainsi été […]

Is User Experience Design the Real Mission of Digital Agencies?

By Brice Le Blévennec, translated from an article in Inside magazine. Emakina is proud official sponsor of the 2016 LIFT conference in Geneva. A logical match, with organizations trying to implement a holistic digital strategy and catching the train to online fame. But beyond the buzz, what will this customer centric approach change for business […]

Emakina launches the ‘Digital Transformation Manifesto’

Today, Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate […]

What makes a game serious? Hint: when it wins an (Emakina) award

The answer is actually quite simple. According to the “Le jeu sérieux en Belgique francophone” annual conference (French for “the serious game in French-speaking Belgium”), the development of games has become more and more common in “serious” contexts, such as public-awareness campaigns, marketing a new product or service, or even for educational purposes. Every year, […]

Find your ideal foundation, with Clinique and Emakina

Clinique, the leading American brand of dermatologist-developed cosmetics and its digital agency Emakina once more offer a nice surprise to beauty lovers. Clinique introduces its new tool for women, that helps them select the best suited foundation for their skin type. Each beautifully crafted Clinique skin care and makeup product is allergy tested and 100% […]

Emakina neemt Oostenrijks agentschap diamond:dogs over

Emakina kondigt de volledige overname aan van diamond:dogs, een leidinggevend Oostenrijks agentschap op het vlak van digitale full-service communicatie. De onafhankelijke Europese groep van digitale agentschappen zet in op groei en versterkt hiermee zijn positie als sterke innovatieve speler op de Centraal-Europese DACH-markt. Gerhard Handler, CEO van diamond:dogs|group, kijkt uit naar nieuwe groei binnen de […]

Bubblegum partner Emakina Group

Emakina versterkt zijn positie en kennis over de farmaceutische markt met Spaans Digital Agency Bubblegum. Het in Barcelona gevestigde bureau is dé nummer 1 in health-care van héél Spanje. Met hun campagne voor Novartis viel Bubblegum vorig jaar in de prijzen tijdens de Aspid Awards: de belangrijkste Spaanse publiciteitsprijs omtrent reclame en communicatie in de […]

Emakina adopts Wanabe’s goodwill

Commercial Information – In a business move that advances Emakina’s positioning, the company announced today its purchase of Wanabe’s goodwill. Wanabe is a Belgian-based agency which has enjoyed a strong reputation for its competences in brand activation, use of CRM tools, and building brand loyalty. It has been active in various sectors, such as: automotive, […]

Emakina devient l’agence digitale d’Estée Lauder pour le Benelux

Estée Lauder, un des leaders mondiaux des produits cosmétiques, a choisi Emakina pour assurer toute la stratégie digitale, sociale et e-commerce de sa marque. L’accord conclu n’a pas tardé à produire ses premiers effets avec le lancement le 29 août de la page Facebook d’Estée Lauder Belgique doublé d’un concours en partenariat avec le magazine […]