Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.
Famous Swedish show star Erik Haag prepares a ‘seriously funny comedy show’ at the Globe for SBAB bank Can you make home & housing economics “great fun”? Let’s ask famous Swedish comedy star Erik Haag to try to answers this question… That’s the original central idea in a creative campaign, concocted by Swedish bank SBAB […]
Insights by Andrew Berglund (@_AndrewInc) Executive Creative Director at Emakina Silicon Value This year’s theme appeared to be about agencies reinventing themselves. It’s about redefining their offer and in fact underlining their need to be agile, and not rooted in one solution suffering from “the Madison Avenue syndrome”. Instead the trend is more towards “Silicon […]
You’ve probably seen them before: those gin bottles with a hipster-handwritten font. Or chocolate bars with a design so pure that you can almost taste the cacao by simply glancing at it. Let’s face it: typographic branding is hot. And even more so: it SELLS! Are you a child of generation Z? Then there is […]
What a great week at Emakina! Having just announced the acquisition of the ad agency, Toy, and the prize won at the Deauville Green Awards, now it’s our work for the famed Parisian race, the ‘10km Paris Centre Nike’ which was is rewarded by the ‘Grand Prix de L’innovation Digitale 2014’. More than just a provider of sports kit, […]
Every year, CREA Digital Day, co-organized with Emakina, gathers industry professionals, students, marketing experts, media specialists and communication enthusiasts in Geneva to celebrate creativity and technology. We attended the conference to offer you this summary of some of the fascinating presentations that unveiled current and future digital trends affecting our daily lives. Watch the full […]
Emakina.BE once more had an exciting day. We welcomed acclaimed speaker Mark Stevenson to our offices. Mark is a ground breaking entrepreneur, author, broadcaster and expert on global trends and innovation. And he has an important message to share. Technology is bringing fundamental changes to society and we will all need to adapt to this […]
Pro Skydiver Joakim AKA Jokke Sommer is one of the best and most experienced skydivers in the world. So, no wonder Cédric Artiges of Emakina/ Applications was excited when this world star visited Emakina’s stand at the Créa Digital Day in Geneva to try out the virtual Wingsuit, created by his team. Together with Arnaud […]
From 16 to 18 October, young and aspiring creative souls with a heart for coding will want to be in on a new feast of the Belgian hacking and coding community. Are you a student specialising in coding, digital development and UX/design? Then this is your hour! Participate in the EmHackinathon, subscribe today! Everyone will go […]
Translation of the opinion piece, by David Grunewald, Head of Holistic Strategy Emakina, published in PUB News – Communication – 23/06/2014 The Cannes Lions Festival is an annual pilgrimage to the Mecca of our profession. It is an opportunity to reward the best campaigns in the world, but also to think about the future of our […]
Emakina Group’s Caseday19 showed a mature organization uniting 19 offices, confident in serving top companies with high-end digital and marketing services across 3 continents. 24 cases were presented as part of a group award, honoring the almost 1,000 talents in the group executing about 2,000 projects each year.
Ever wanted to take a peek into the mind of a CEO of an international digital and communication agency? This is your chance… Emakina Group’s CEO Brice Le Blévennec sometimes refers to himself as ‘an Uber Geek’, and considers it an honorary title. But how did he become a geek? How did the fire kindle […]
At the Swiss competition Le meilleur du web in Lausanne, Emakina’s creativity was acknowledged with the Best Video prize. This award particularly honours the uplifting atmosphere of the production and its creative environment. Our film « Look up to the sky » was created for the prestigious Swiss watchmaking brand Jaeger-LeCoultre for the 2015 edition of the Salon […]
This summer, Emakina’s Case Day once more proved to be an excellent forum for networking with colleagues, comparing best practices, and reflecting together on vision and technology. Hearts and Minds The 2015 Case Day at the Dolce near Brussels was an intense and enjoyable event, a real content packed roller-coaster. Over 100 people from Emakina […]
The Emakina Nation, comprising of all the Group’s companies across 5 countries enjoyed its annual get-together at the Knokke Out, near Brussels. This year, Emakinians were “kings of the road”, with over 200 Vespas, winding through country lanes and piling down the motorway with police escort! Emakinians rule the road, Vespa style.