The Reference’s Isabel Donvil: ‘The most important question is how to stay relevant’

Isabel Donvil recently accepted to lead digital agency the Reference as its sole MD. The innovative Emakina Group agency with offices in Ghent, Antwerp and New York is looking confidently to the future, journalist Myrte De Decker discovered when interviewing Isabel. Here are some extracts of the original article (in Dutch) in Belgium’s leading business […]

Will the office of the future fit on the tip of our nose?

One of the main benefits coming out of the 2020 annus horribilis is technology’s impact on the future of office work. Remote working could just become the norm in sectors where it is feasible. In 2019, 22% of Belgian workers were already regularly working remotely (compared to 5% in the EU). These numbers will certainly rise drastically in the (very near) future. Giants of the web, with Facebook in the lead, seem confident that tomorrow’s office will be virtual.

“Hey, Dad… What’s an Ad?”

The question that my sons would ask me if they were not the progeny of an advertising 2.0 executive will undoubtedly face young fathers elsewhere soon. Just as previous generations asked “what’s a cheque?” “what’s a walkman?” or even “what’s full employment?” Do they know about toilet paper? Oh, great, phew! That would have been […]

Fresh Ideas at Digital First

Digital First 2017 in Brussels was once more the place to be for many professionals. Its speaker programme was stacked with experts highlighting the multiple facets of this diamond called digital. A fine moment to see what’s what in innovation, digital marketing and automation, cloud, e-commerce… Let’s zoom in on Google’s view on digital transformation, […]

Make the Wow Factor Great Again!

A man wearing a black turtleneck once said: ‘Any sufficiently advanced technology is indistinguishable from magic.’ That man was actually quoting British science fiction writer Arthur C. Clarke’s third law, who was as right in 1973 as he is today. This is why so many scientists, engineers, designers, inventors and digital agencies, among others, strive […]

Designing an experience for your entire ecosystem

Earlier this year, Emakina launched a DXD team to enhance our user-centric approach. Service design is a big part of the team’s offering. They create digital solutions that bring happiness to your user, and they also help your organisation to carry out this change. As today is Service Design Day, we grab the opportunity to […]

4 Key Questions to Ask When Selecting Your B2B e-Commerce Platform

Choosing the right B2B commerce platform for your businesses is a critical step of your digital journey. Ultimately, the solution you follow enables achieving objectives and fully implementing your business strategies. Here are the 4 key pointers to take into account: 1. What is my strategy and primary goal? Strategy comes first. Particularly in a […]

Emakina Stresses the Power of Actionable Data at Brussels Ecommerce Summit

What will the future of ecommerce hold for you? What are the latest experiences & best practices in this field? The power of implementing actionable data On Friday 20 April, the 5th Ecommerce Summit connects 300 attendees with 24 industry speakers. Emakina’s Arnaud Nullens and Sarah Claeys are two of the invited experts who will inspire […]

More Than Digital Day is Approaching: Book Your Tickets!

More Than Digital Day is a full day of keynotes and parallel sessions brought to you by top speakers – both local and international ones – each and every one an expert in his or her domain. Artificial Intelligence, Digital Transformation, Online Privacy, Customer Experience, and Bots & Business: these are just a few of […]

Jean-Louis Varvier joins EMAKINA CEE’s Inbound Marketing team

New unit boosts fluent online business processes and e-commerce Emakina welcomes yet another top talent to its growing family… Renowned trade marketing expert Jean-Louis Varvier (50) joins EMAKINA Central & Eastern Europe. He will manage EMAKINA Inbound Marketing GmbH, the new division created in February by the full-service digital transformation company. This team generates inbound […]

Will Covid-19 durably transform the way we work?

At the end of 2019, Virtual Reality (VR) and Augmented Reality (AR) were still fairly niche technologies. Even in video games, immersive worlds were not succeeding in enticing the general public, despite the release of major titles dedicated to these platforms, such as Half-Life: Alyx and the hugely popular Pokemon Go. But since the explosion of the Covid-19 pandemic in early 2020, which could impact us for quite a while, things have been evolving. We can now expect an increase in the practical applications of AR and VR in our daily lives, on both personal and professional levels. This is exciting news — which we desperately need in these troubled times.

Dad’s banks challenged by neo-banks

Digital competitors are emerging in the financial sector with mobile apps attracting users. While we are not about to see Dad’s generation of banks collapse, it is in their best interests to learn what appeals to users most about these new digital banks and their efficient and creative apps.

GDPR, Accelerator of Your Digital Transformation

Original text by Alexis Mons, Head of Legal and GDPR at Emakina.FR GDPR: high time to get ready for the new EU data privacy laws On May the 25th 2018, EU’s General Data Protection Regulation will come into force. In business language, that’s already tomorrow morning. ‘GDPR’ (or ‘RGPD’ in French) represents a major tipping […]

Sitefinity Workshop Highlights What Makes a Top CMS

Emakina hosted a workshop in Brussels with its friends from Progress Sitefinity. The invitation to the event was very clear: ‘your web presence deserves better’. And that’s exactly what Progress Sitefinity offers, as the participants discovered during the well-filled afternoon programme. The meeting started with a short introduction by Bob Bogaard, Manager Sales & Partners […]

14 March: Join the Progress Webinar on Personalised Customer Experiences

At Emakina, we take our partnerships seriously. So it was a big deal for our Progress Sitefinity team to be promoted to Progress Elite Partner. This great adventure continues, with fine new projects and valuable shared initiatives. It’s a good time to join us in the Sitefinity Webinar on March 14, so you too can […]

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