From June, Google will base its evaluation of the user experience of a website on new criteria. Media websites, corporate websites, online shops… they will all be assessed the same way, which may have critical consequences for their natural referencing if they are not adapting. This update is called Google Page Experience. What is behind […]
Translated from the text by Manuel Diaz, President of Emakina.FR Nest has been bought by Google. And what not long ago was perceived as a cute gadget has taken on a whole new dimension, when looking at the big bucks the deal represents. The $ 3.2 billion involved confirm that connected objects are taking centre […]
We are Emakina, the User Agency. It’s our mission to help your business evolve, with the user squarely in the centre. Knowing this, it won’t come as a big surprise that we’ve taken the strategy & advisory pillar in our service offering to the next level of user-centricity. How? By adding a brand new Digital eXperience Design (DXD) team! Sure, but what is DXD? DXD is short for Digital eXperience Design. It means exactly what is says: designing […]
Digital competitors are emerging in the financial sector with mobile apps attracting users. While we are not about to see Dad’s generation of banks collapse, it is in their best interests to learn what appeals to users most about these new digital banks and their efficient and creative apps.
By Brice Le Blévennec, translated from an article in Inside magazine. Emakina is proud official sponsor of the 2016 LIFT conference in Geneva. A logical match, with organizations trying to implement a holistic digital strategy and catching the train to online fame. But beyond the buzz, what will this customer centric approach change for business […]