Does work have a future?

“Workers of the world…” Will this classic opening of Marxist-inspired political discourses soon be obsolete? Whatever the politics, the facts are there: rampant robotisation and advances in artificial intelligence have already begun to shake up the way we think about work. It won’t be long before this transformation will have progressed so far that the need to fundamentally reinvent our relationship to employment will be inevitable. So what is the future of work? Let’s start by asking ourselves if “work” has a future at all…

Dad’s banks challenged by neo-banks

Digital competitors are emerging in the financial sector with mobile apps attracting users. While we are not about to see Dad’s generation of banks collapse, it is in their best interests to learn what appeals to users most about these new digital banks and their efficient and creative apps.

Luxury Watches… What Makes People Tick?

Facebook’s Asher Rapkin shared some interesting ideas on luxury brands, social media and commerce at the Salon SIHH in Geneva earlier this year. You have to tell true stories, interact, leverage social media using the right ‘lingo’, and create overlapping communities. And then go from social to sales.

7 Growth Hacking Tips for Your Ecommerce!

Growth hacking is all about finding the fastest and best ways to acquire and retain customers – in a highly cost-effective way, of course! Growth hacking is thus logically gaining momentum, especially in ecommerce. And because we are nice people, we wanted to give you 7 easy to implement growth hacking tips other ecommerce companies […]

Digital Proust Questionnaire #8: Seth van der Maas

Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? It’s time to take a sneak peek inside Emakina.NL’s MD Seth van der Maas. It’s his turn to answer our Proust Questionnaire, our adapted version […]

Emakina’s Leon Jacobs: advertising ruined social media

Emakina’s Leon Jacobs says advertising is killing social media but can save it. And all of us. With the right design questions, brands can use social media channels to help wire together brains to improve the lives of people around the world.

How Alibaba and Mr. Porter sell luxury watches

The SIHH Salon International de la Haute Horlogerie in Geneva is the annual pow wow of exclusive watches. The dust of the event has long settled, but we take a moment to look back at some ideas Toby Bateman, MD of Luxury platform Mr. Porter and Terry von Bibra, GM Europe of Alibaba Group, shared […]

“Hey, Dad… What’s an Ad?”

The question that my sons would ask me if they were not the progeny of an advertising 2.0 executive will undoubtedly face young fathers elsewhere soon. Just as previous generations asked “what’s a cheque?” “what’s a walkman?” or even “what’s full employment?” Do they know about toilet paper? Oh, great, phew! That would have been […]

Welcome to the Age of Augmented Intelligence

If you believe what you read in endless articles by self-proclaimed experts on tomorrow’s world, artificial intelligence and big data will soon order every aspect of our lives. This will either be the salvation of the human race, or its downfall. Don’t look to me to relativise the importance of AI and big data in […]

Digital Proust Questionnaire: All Articles

For those of you who enjoy this series of articles featuring Emakina Group’s Managing Directors, and want to discover the people behind the function, we gathered them all here! Enjoy the read! The Proust Questionnaire has its origins in a parlour game popularized by Marcel Proust. The French essayist and novelist believed that, in answering […]

Is Facebook’s new cryptocurrency Libra good news?

On June 18th, Facebook announced the creation of Libra, the cryptocurrency sponsored by the social networking giant. Along with the announcement came plenty of promises, such as offering everyone – including the least developed countries – access to the financial system. Is this a pipe dream or is it possible? As things stand, it’s hard not to be cynical about Mark Zuckerberg’s holier-than-thou pledges. So far, Facebook hasn’t shown much sincerity or transparency in how it operates. Meanwhile, financial experts are concerned that there are numerous technical and political risks associated with any failures. So let’s take stock.

When Science Catches up with Sci-Fi

They say the art of writing is to make readers think, as well as entertaining them. Sci-fi authors go even further and inspire their fans to create. To the point where some fans opt for careers in STEM fields (Science, Technology, Engineering and Mathematics) so they can turn their favourite authors’ inventions into reality.

Google Wants to be Simpler for Advertisers

Kevin Van den Bosch is Client Service Director at Emakina.BE. He shares some ideas about Google’s new approach to advertisers. Google’s is introducing simpler brands and solutions for advertisers. It hopes they will embrace one technology stack, oriented and driven by their needs. More than ever they show the ambition to take center stage in […]

‘Our Cryptocurrency Mining Policy: Free Content, No Ads!’

There has been a lot of change in the world of online advertising in the last few months: some agencies might be screaming about the injustice of a universe that doesn’t care enough about their business plans (should it?), but others see it as an opportunity to revolutionise the way websites make money from the […]

Digital Proust Questionnaire #11: Pierre Pôlet

Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? Let’s sneak a peak inside their heads with this new series: Emakina’s Digital Proust questionnaires! The Proust Questionnaire has its origins in a parlour game […]

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