How loyalty ecosystems can help brands better serve customers

Consumer loyalty is something businesses have long understood the importance of—and for good reason. By its very definition, customer loyalty increases the lifetime value of consumers, either by increasing the frequency with which they shop at a given retailer or by raising the amount that they spend per transaction with that retailer—hence leading to a […]

Accessibility for websites and apps (part 1): what & why?

One billion out of the world’s population are faced with disabilities: visual impairment, physical disabilities, hearing impairment, photosensitive seizures, cognitive disabilities, color blindness,… These disabilities may prevent them from accessing digital content – your digital content. Of course there are solutions in the shape of assistive technologies such as speech recognition, braille terminals, and assistive […]

Esports, the new sponsorship El Dorado?

In November 2019, Paris played host to the World Championship Final of the popular online game, League of Legends. The event was broadcast in 16 languages on around 20 platforms and attracted no less than 44 million spectators. Among young people, the popularity of these esport tournaments easily rivals that of the Olympic Games – […]

How to do bias-free UX research for your business

Regardless of your occupation, you spend approximately 9.3 hours per week gathering information. Hours add up with all the searches you do outside of work, such as finding that recipe you want to make, daily news and new workouts to try. You’ll even go so far as to search for those topics amongst different sources – just […]

Post-COVID working: back to the office, work-from-home or hybrid?

Mark Kaslatter shares his thoughts on returning to the office. Back to the office, work-from-home or hybrid? Discover more in this complete interview.

Capturing attention and delighting users

Consumers interact with hundreds of brands every day. These experiences shape their expectations and digital disruptors constantly raise the bar for everyone. Brands must keep an eye on these digital leaders and disruptors — Amazon, Sephora, Glossier — to identify trends that are resonating. Experiences that reduce friction Attention spans are short, meaning your brand, […]

Post-Covid work: how Emakina.BE intends to become “the place where you want to come to work”

Tim Wolfs and Pierre Pôlet co-manage Emakina in Belgium. As the end of the pandemic seems to take shape, they tell us more about their vision of work in a post-Covid world. How did they experience the lockdown? What were the reactions of their clients and their teams in Brussels? Above all, what does daily […]

Online marketplaces in a post-covid world

Last year, as lockdowns became the new normal, and consumers were forced to shop online out of necessity, businesses were forced to rapidly change their strategies to digital. Online marketplaces appear to be the biggest beneficiary of this “new normal” as consumers start to replace their regular trips to the stores with browsing shops online. […]

How to design kick-ass pages and products by simply asking some questions

Every company wants to design digital solutions with a rich UX. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems in our day-to-day life.   Digital solutions […]

The Reference’s Isabel Donvil: ‘The most important question is how to stay relevant’

Isabel Donvil recently accepted to lead digital agency the Reference as its sole MD. The innovative Emakina Group agency with offices in Ghent, Antwerp and New York is looking confidently to the future, journalist Myrte De Decker discovered when interviewing Isabel. Here are some extracts of the original article (in Dutch) in Belgium’s leading business […]

Accessibility for websites and apps (part 2): practical tips to get started

In part 1 of this article, we have explained what ‘accessibility for the web’ means and why it is important. In part 2, we list five hands-on tips to get started to make your own web content more accessible. Ready? Here we go! Provide sufficient contrast between elements In the design phase, your process of […]

5 ways loyalty programs help to build a brand-loving community

Loyalty programs: we all know and use them in our daily life for regular purchases. They usually know us pretty well and for a good reason: they are built to understand our needs and wants and offer us the best experience possible in our customer journey with a brand. That’s why they are particularly accurate […]

Up to the next level with gamification

Everyone loves a good game. Why wouldn’t you?! It’s rewarding and good for your self-esteem to vanquish a final foe or win 100% of the trophies in your favourite Role Playing Game. But gaming also lets us cool off, learn and discover, with new worlds quite literally at our fingertips. Brands know this all too […]

TikTok tactics: The social media the world can’t stop watching

If we were to say years ago, that you’d be able to post a single video on a social media platform, and without any followers at first, gain 1 million views and 1000 followers, it’d probably earn us a good laugh. TikTok took social media by storm. It attracted ordinary people, gave them exposure, and […]

NFTs from an Artist’s Perspective: the end of art as we know it?

Steve Munro shares his experience with NFTs.

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