Voice is becoming a reality on the same level as social, mobile and web. This means it is necessary for marketers to jump in now. Smart speakers and voice apps keep gaining ground. 60% of smartphone users have tried voice search at least once in the past 12 months. And 55% of teenagers use voice search every day. The consumers in the US and China are leading the way, with the UK and other European markets following.
It sure might feel as if this decade was a long one. Coincidentally, recapping it on your own would take quite some time. That’s why we’ve got you covered on the topics that left their mark. We asked our intern, Iva Filipović, who was the only person still working at the Emakina office between Xmas […]
The SIHH Salon International de la Haute Horlogerie in Geneva is the annual pow wow of exclusive watches. The dust of the event has long settled, but we take a moment to look back at some ideas Toby Bateman, MD of Luxury platform Mr. Porter and Terry von Bibra, GM Europe of Alibaba Group, shared […]
The question that my sons would ask me if they were not the progeny of an advertising 2.0 executive will undoubtedly face young fathers elsewhere soon. Just as previous generations asked “what’s a cheque?” “what’s a walkman?” or even “what’s full employment?” Do they know about toilet paper? Oh, great, phew! That would have been […]
Emakina Marketing Automation Practice Lead Maarten De Neve invites you to see the world through new eyes in the new year. Of course, marketing automation is a topic on the radar of many people in business today. But do you have a clear plan to make it a true value-adding factor for your company? To […]
On the same topic, read also: Does work have a future? Historically, discussions around automation, i.e. the replacement of man by machine in production lines, and minimum income have been closely linked. Today, more and more technology giants, probably aware of the inexorable impact of their business models on the substitution of employees by robots, […]
On June 18th, Facebook announced the creation of Libra, the cryptocurrency sponsored by the social networking giant. Along with the announcement came plenty of promises, such as offering everyone – including the least developed countries – access to the financial system. Is this a pipe dream or is it possible? As things stand, it’s hard not to be cynical about Mark Zuckerberg’s holier-than-thou pledges. So far, Facebook hasn’t shown much sincerity or transparency in how it operates. Meanwhile, financial experts are concerned that there are numerous technical and political risks associated with any failures. So let’s take stock.
They say the art of writing is to make readers think, as well as entertaining them. Sci-fi authors go even further and inspire their fans to create. To the point where some fans opt for careers in STEM fields (Science, Technology, Engineering and Mathematics) so they can turn their favourite authors’ inventions into reality.
At the beginning of a new decade one of our strategists, Olly Wright, peers into the tea leaves of technology and prognosticates. Here are his predictions. Instagram’s looking great Instagram has become the de facto public platform for millenials and Gen-Z, and the brands that court them. It helped create the youngest self-made billionaire, Kylie […]
“Workers of the world…” Will this classic opening of Marxist-inspired political discourses soon be obsolete? Whatever the politics, the facts are there: rampant robotisation and advances in artificial intelligence have already begun to shake up the way we think about work. It won’t be long before this transformation will have progressed so far that the need to fundamentally reinvent our relationship to employment will be inevitable. So what is the future of work? Let’s start by asking ourselves if “work” has a future at all…
Digital competitors are emerging in the financial sector with mobile apps attracting users. While we are not about to see Dad’s generation of banks collapse, it is in their best interests to learn what appeals to users most about these new digital banks and their efficient and creative apps.
Kevin Van den Bosch is Client Service Director at Emakina.BE. He shares some ideas about Google’s new approach to advertisers. Google’s is introducing simpler brands and solutions for advertisers. It hopes they will embrace one technology stack, oriented and driven by their needs. More than ever they show the ambition to take center stage in […]