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iOS 11 : and now what?

Technology sometimes ages like a good vintage: the best things come to those who wait. And Apple has rarely failed to exhibit their sense of timing: rather than hurrying their way to the shelves with gimmicky gizmos to profit from the latest trending-yet-unripe technology, Apple shows patience. Quietly fine-tuning user experience and overall usability to […]

AI boosts better user experiences

Emakina Group CEO Brice Le Blévennec shares some ideas on the impact of AI. We live in a world where idiocracy seems unstoppable. It is on a conquest of the minds and hearts of people, frightened by just about everything and its opposite. At the same time, artificial intelligence keeps on progressing, entirely unconcerned about […]

Emakina celebrates 15th birthday

Where were you on this day 15 years ago? Let us refresh your memory… Harry Potter, Lord of The Rings and Shreck were competing at the box office, Lance Armstrong won The Tour De France and Jennifer Capriati made here come back on the tennis courts. The Mini Cooper S was the coolest new set […]

Can drunk user testing save your website?

Time is a valuable resource nowadays: we want everything and we want it now yesterday! This, of course, is also true on the Internet. You could create the most exquisite design and write the most exciting copy imaginable for your website in vain: if your visitors do not find immediately the information they are looking […]

Emakina launches the ‘Digital Transformation Manifesto’

Today, Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate […]

Augmented reality: fleeting gadget or platform of the future?

Ten years ago, the unveiling of the first iPhone initiated a revolution in our relationship with technology. Since then, smartphones have shaped human behaviour to a greater extent than when the general public first discovered the Internet to the tune of 48k modems. And it would be a safe bet to say that the impending […]

Hats off to the unsung office heroes

That’s how it goes… The world belongs to strategic consultants, project managers, senior account executives, top designers, and a hundred other beautiful people making great things happen… Their work is appreciated, their creations win applause, awards even, and they happily claim their deserved place in the spotlight. But they achieve their goals thanks to the […]

Is user experience design the real mission of digital agencies?

By Brice Le Blévennec, translated from an article in Inside magazine. Emakina is proud official sponsor of the 2016 LIFT conference in Geneva. A logical match, with organizations trying to implement a holistic digital strategy and catching the train to online fame. But beyond the buzz, what will this customer centric approach change for business […]

Emakina Launches The ‘Digital Transformation Manifesto’

Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate around […]

Anger is a gift!

Tears have dried but the blood of Charlie Hebdo’s cartoonists and staff who were assassinated yesterday still pumps through our veins, stronger than ever! Of course, the emotions impaired many minds and scumbags everywhere are already trying to get a hold of fear in order to favour their own agendas. We just want to scream […]

Make the Wow Factor great again!

A man wearing a black turtleneck once said: ‘Any sufficiently advanced technology is indistinguishable from magic.’ That man was actually quoting British science fiction writer Arthur C. Clarke’s third law, who was as right in 1973 as he is today. This is why so many scientists, engineers, designers, inventors and digital agencies, among others, strive […]

Reinventing yourself – How Brice became a geek

Ever wanted to take a peek into the mind of a CEO of an international digital and communication agency? This is your chance… Emakina Group’s CEO Brice Le Blévennec sometimes refers to himself as ‘an Uber Geek’, and considers it an honorary title. But how did he become a geek? How did the fire kindle […]

Burn your bridges: focus on Kodakisation, not Uberisation

Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.

The hidden art of wireframing

Do you like your house? Is it comfortable? Does it look nice? Do you think it will collapse? Wait… what? Why would you worry about your house collapsing? If an architect built it, you shouldn’t. He (hopefully) calculated the weight of the roof, the width of the windows and the way your doors should swing […]

Is real-time marketing ready for prime time?

Opportunities and Challenges Are In Abundance Over the last several years, the concept of real-time marketing has taken on new meaning and urgency within marketing circles worldwide.  The concept itself may not be necessarily new, but the discussion surrounding real-time marketing has recently come back into vogue as the result of a single tweet on […]

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